Storm3 is currently representing a fast-growing DTC FemTech located in San Diego! They create solutions to treat women's health issues, using innovative products to help maximize effectiveness and relief. Launched in 2017, they have been able to help over 200,000 people while dedicated to providing research-backed solutions and currently running a pharmaceutical-grade clinical trial.
They are looking for a Director of Marketing Analytics to lead the growth and development of the analytics team. This key role involves spearheading the build-out of analytics platforms across the full women's health portfolio. You will act as the primary liaison across the family of brands, ensuring seamless communication and data sharing with the expectation to come into the office at least once a week.
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Offer comprehensive knowledge of marketing strategies, including DTC, media spend, and performance channels; Collaborate with marketing teams to develop data-driven campaigns and improve overall marketing efficiency
Lead and manage data analyst(s) and provide guidance and support in their day-to-day activities
Bachelor's degree with an advanced degree preferred in business analytics, statistics, mathematics, or other quantitative discipline
5-8+ years of progressive leadership experience in analytics roles in DTC / eCommerce, preferably a subscription business; brick and mortar / omnichannel experience a plus
Hands-on experience with complex databases and BI tools, along with a deep understanding of performance marketing metrics across e-commerce acquisition and retention tactics
SQL proficiency and BI tool experience a must; Python aptitude a plus
Mastery of digital analytics, specifically web analytics using Google Analytics or similar tools
Experience with analytical tools associated with paid search and paid social platforms as well as with building/designing multi-touch attribution and attribution models
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