The Senior Manager of Category Marketing is a strategic day-to-day leader focused on driving revenue across key product categories for the Enterprise: Murphy USA and QuickChek brands. This marketing expert will collaborate with cross-functional teams to develop and execute effective campaigns leveraging a deep understanding of the industry and the brands to deliver results across key categories: Fuel, Merchandising (Center Store), and Food & Beverage. The Sr. Manager will collaborate closely with immediate peers in Consumer Insights and Marketing Intelligence, as well as cross-functionally with Loyalty, Product (App, Website), and Marketing Activation. A key partner to key P&L leaders, the Sr. Manager, Category Marketing will have solid business acumen enabling them to effectively advocate for key businesses across the Enterprise.
NOTE: This role can be located in either Whitehouse Station, NJ or in El Dorado, AR.
Some benefits for this role include:
401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)
Annual STI (Short-Term Incentive/Bonus) based on company and individual performance
Health, Dental, Vision insurance
Company-paid Life Insurance, with supplemental insurance options available
Essential Functions and Responsibilities include the following. Other duties may be assigned.
Identifies key marketing objectives for each of the key business categories - Fuel, Merchandising (Center Store), and Food & Beverage - and develop the marketing plans to be executed across channel partners (in Loyalty, Product, and Marketing Activation)
Collaborates closely with Fuel, Merchandising, Food & Beverage, and S&O teams to deliver increasing value to the customer, partnering with Consumer Insights & Marketing Intelligence peer to feed categories with relevant consumer, shopper, category, and industry (including competitive) insights
Partners with business owners in key categories on top-to-top brand partnership and collaboration opportunities, ensuring Marketing opportunities for the MUSA customer are identified and optimized
Provides guidance and direction to cross-channel partners including CRM, Marketing Activation, internal Communications teams, Merchandising, etc.
Functions as primary marketing point of contact for category day-to-day contacts
Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
Advocates for Category Marketing function across specific brands and cross-Enterprise by developing strong internal relationships
Qualifications include the following.
8+ years of experience in Marketing, Business, or related field (Master's preferred)
Proven experience in Category, Merchandising, or Integrated Marketing, preferably within relevant product categories