Murphy USA is committed to evolving our capabilities in Consumer Insights and Marketing Intelligence. The Manager - Consumer Insights & Marketing Intelligence (Enterprise) will empower teams across the Enterprise through consumer, customer, and shopper insights capturing both Murphy USA and QuickChek brands. They will find opportunities to deliver more value to customers by acting as a strategic partner to the Brands, representing the voice of the consumer and delivering actionable insights. This strategic leader will bring richer and deeper understanding of the fuel and convenience consumer to reinforce customer-centric business strategies. The Manager, Consumer Insights and Marketing Intelligence will leverage (leading, informing, or conducting) both qualitative and quantitative research, as well as leveraging syndicated data sources and customer data.
NOTE: This role can be located in either Whitehouse Station, NJ or in El Dorado, AR.
Some benefits for this role include:
401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)
Annual STI (Short-Term Incentive/Bonus) based on company and individual performance
Health, Dental, Vision insurance
Company-paid Life Insurance, with supplemental insurance options available
Essential Functions and Responsibilities include the following. Other duties may be assigned.
Supports the development of Consumer Insights and Marketing Intelligence roadmap and the Brands' learning agenda
Leads research initiatives and analyze data from various sources (surveys, focus groups, sales data) to identify trends and insights, synthesizing to tell a clear story to enable business owners to inform their strategies
Produces reports based on insights and present to internal stakeholders
Conducts research to understand consumer preferences, shopping behavior within retail environments, omnichannel experiences, and market dynamics
Analyze shopper journeys, decision-making processes, and factors influencing purchase decisions
Establishes and lead measurement tools including a Brand Health Tracker
Demonstrates familiarity with methodologies such as Nielsen data analysis and customer survey research design
Develops proficiency in in-house customer analytics tools and third-party insights sources to answer business questions
Guides future-facing initiatives by staying up to date on convenience, fuel, nicotine, food & beverage (QSR) trends, competitive, and market intelligence
Advocates for Consumer Insights and Marketing Intelligence function by developing strong internal relationships
Qualifications include the following.
5+ years of experience in consumer insights role including experience in syndicated data analysis and quantitative and qualitative research
Experience in vendor and project management
Strategic-thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations
Excellent written and verbal communication skills
Meticulous and highly organized with strong project management capabilities
Advanced Excel and PowerPoint skills required
Proactive with a self-starter mentality, strong collaborator and collaborative nature
Agility to adapt with shifting priorities and comfortable with ambiguity
Ideal: Proficiency in tools like SAS, SQL, or other data processing languages
Ideal: Experience with large data warehousing environments (e.g., Teradata, Oracle)