Senior Manager of Ridership Development at Go METRO in Cincinnati, Ohio

Job Description:

Go METRO

Metro is seeking a Senior Manager of Ridership Development, responsible for making strategic business decisions and community connections that will grow ridership and business-related sales opportunities. The ideal candidate will be at the forefront of increasing Metro's transit ridership through proactive engagement, strategic partnerships, and effective sales tactics. Duties include “thinking outside of the box” to strategically increase ridership growth, thinking creatively to overcome objections, off-site meetings, and contract management. This position requires an intensive external focus and considerable time away from the office.

This role requires a hands-on approach, with a focus on closing deals, negotiating sales contracts, and executing "boots on the ground" initiatives to drive ridership growth. This position will lead a dynamic team dedicated to building relationships with key stakeholders, securing commitments from businesses and organizations, and implementing targeted strategies to attract new riders and increase transit usage. The Senior Manager of Ridership Development will have dynamic sales skills, an outgoing personality, and a proven record of accomplishment of closing the sale. This position reports to the Chief Strategic Planning, Development and Innovation Officer in Metro's Strategic Planning, Development, and Innovation (SPDI) Office.

JOB DUTIES

• Selling Metro's services: Develop a bold new sales strategy to increase ridership and grow business partnerships with area employers and institutions to increase revenue to Metro.
• Pass program outreach and enhancement: Set goals and expand pass sales for Metro's current employer and university pass program participants. Increase awareness of Metro and its services within these organizations.
• Contract management: Responsible for strengthening and growing existing contracts with key business partners and identifying new opportunities; handling negotiations and client engagement.
• Community outreach: Represent Metro on community boards or councils that help amplify our presence. Manage and support the Community Engagement Specialist in increasing awareness of Metro and promoting ridership within the community and with employers and institutions that participate in employer pass programs.
• Program support: Coordinate the creation of collateral materials, electronic communications, sales materials, PowerPoint presentations and other promotional materials to enhance outreach efforts.
• Technology: Develop and maintain transit-focused software solutions to boost ridership.
• Foster interdepartmental collaboration to align on ridership goals.
• Coordinate within SPDI in the development of service recommendations to support overall ridership development program.
• Coordinate with External Affairs to craft customer messaging promoting transit utilization.
• Prepare and present written and oral reports to the Metro Board and other agency and community groups.
• Analyze and utilize ridership data to enhance efficiency and formulate recommendations.
• Manage direct reports, including monitoring performance and attendance, and executing employee recognition, commendation, and discipline.
• Monitor and develop staff.
• Model, facilitate and encourage exemplary internal and external customer service, open communication, collaboration, participation, and professional development of staff.
• Complete special projects as assigned.
• Provide a positive work environment that does not discriminate based on race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran.
• Ability to work in compliance with Metro's safety and security policies.

POSITION QUALIFICATIONS Competency Statement(s)

• Sales skills: Proven track record of sales; demonstrable knowledge of the sales cycle from initial contact to setting meetings to overcoming objections to closing the sale through relationship-building after the sale. Must be comfortable with rejection and see it as a challenge to overcome, not a final outcome.
• Entrepreneurship: Energetic, innovative self-starter, committed to continuous improvement and creative problem-solving. Goal setter.
• Negotiator: Able to use knowledge of Metro and the prospective client's needs and challenges to seek win/win outcomes for all sales contacts and re-contacts.
• Customer Focus: Excellent problem-solving skills and a desire to exceed customer expectations.
• Communications: Excellent verbal, writing and non-verbal skills. Persuasive, consensus-builder.
• Leadership: Motivates and manages others well, takes initiative and thinks proactively, decisive with sound judgment.
• Professional Integrity: Exhibits and values commitment, leadership, accountability, diversity, honesty, fiscal responsibility and the ability to maximize resources.
• Proficiency: Ability to multi-task, plan and measure results, create and analyze data, excellent computer skills, accuracy and attention to detail, excellent project management skills.

Experience

• Five or more years of experience in Sales or Sales Support.

Education

• Bachelor's degree in Business, Marketing, or related field.

SKILLS & ABILITIES Computer Skills

• Working knowledge of Microsoft Office, including Excel and PowerPoint.

Other Requirements

• Excellent public speaking, writing, communication, and organizational skills.
• Experience presenting to individuals or groups.
• Must be available to attend weekend or evening events.

WORK ENVIRONMENT

• Office atmosphere; job requires significant employer and community outreach.

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

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