Marketing Manager at Roth Staffing Companies in West Palm Beach, Florida

Job Description:

We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.



Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.


• Deploy successful marketing campaigns and own their implementation from ideation to execution.


• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.


• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.


• Build strategic relationships and partner with key industry players, agencies, and vendors.


• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.


• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.


• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.


• Analyze consumer behavior and adjust email and advertising campaigns accordingly.


• Manage and motivate a team of marketing professionals.

Requirements:

• Proven experience as a Marketing Manager or similar role.


• Demonstrable experience in marketing data analytics and tools.


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).


• Experience in setting up and optimizing Google Adwords campaigns.


• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.


• Up-to-date with the latest trends and best practices in online marketing and measurement.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. Apply Now