Product Marketing Manager at Yahoo! Inc. in Omaha, Nebraska

Job Description:

Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

The Yahoo Search Product Marketing Manager is responsible for developing and executing marketing strategies and tactics to drive adoption and usage of Yahoo Search and Yahoo Games across mobile apps, mobile web and desktop. This highly cross-functional role partners closely with the product, research and marketing teams to understand user needs, competitor offerings, and industry trends to inform the product roadmap, positioning, and audience growth strategies.

Key Responsibilities:

• Partner with cross-functional stakeholders to execute against the acquisition, engagement, and retention goals for Yahoo Search and Yahoo Games across available marketing channels including product onboarding, CRM, social, mobile networks, SEM, and Yahoo Network


• Become a trusted advisor to the product management team through a deep understanding of the consumer, competitive landscape, and industry trends


• Track, test, and optimize the user funnel to ensure key performance metrics and to continuously improve best practices; be proficient in ASO testing


• Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, blogs, ratings/reviews, feedback, surveys, etc.)


• Develop and ensure consistent usage of Yahoo Search and Yahoo Games positioning and messaging in all assets working with internal and external agencies to develop compelling creative briefs and produce differentiated assets


• Plan research necessary to understand customer needs and new opportunities


• Bring an Owner First mindset, constantly looking for opportunities to help improve the consumer and product experience

Qualifications

• 5+ years of consumer / product marketing experience


• Consistent track record of executing marketing programs that drove acquisition, retention, and engagement with proven results.


• Proven track record of experimentation leveraging data insights to drive growth


• Problem solving skills and the ability to apply analytical thought in evaluating issues


• Comfortable delivering results to senior-level executives within the company


• Proven success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, rapidly changing, and highly competitive industry


• Great teammate with outstanding interpersonal skills and ability to exert influence


• Someone who enjoys a hands-on role but can also see the big picture and connect the dots


• Excellent organizational skills, attention to detail, and ability to effectively lead multiple projects simultaneously


• Someone who knows the importance of maintaining a fun, collaborative working environment


• Outstanding written and oral communication skills.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.

The compensation for this position ranges from $102,000.00 - $212,500.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.

If you're curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.