Location: Hybrid (4 days in Office, 1 day Home Office)
Reports to: Vice President - Marketing
Working as part of the Marketing Team, this role will be a strategic partner to the Business Unit Manager, developing sales-ready leads to the Industrial Emissions Business Unit. Reporting into the Vice President of Marketing, the Product Marketing Manager - Emissions will develop relevant industry marketing content that draw from Testo's emissions products (testo 350, testo 340 and complimentary product) managing our brand positioning within a crowded and specific market.
Overall Goal: Increase YOY sales-ready leads 15% of both new and competitive user through creative marketing strategies
Marketing Strategies:
Maximize lead generation and conversion:
Manage social media presence strategically to generate leads and engage potential customers.
Collaborate with the sales team to develop sales enablement tools and strategies that effectively convert leads to sales.
Develop and implement targeted marketing campaigns:
Increase brand awareness and drive qualified leads through multi-channel campaigns (digital, email, content, trade shows, events).
Develop high-quality marketing materials (brochures, case studies, white papers, presentations) that highlight the value proposition of Testo analyzers for specific customer segments.
Utilize SEO and PPC advertising to attract targeted online traffic searching for emissions testing solutions.
Drive continuous improvement:
Analyze marketing campaign performance regularly to identify areas for optimization and maximize return on investment (ROI).
Stay informed of industry trends, technologies, legislation, and regulations to ensure messaging and product offerings remain relevant.
Cultivate relationships with industry leaders and key opinion leaders to gain insights and build brand credibility.
Requirements:
High school diploma or equivalent
Strong communication, negotiation, and interpersonal skills
Comfortable working independently and in a team environment
A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.