Our client in the health + wellness space is looking for an experienced Director, Growth Marketing Strategy to direct the end-to-end e- commerce strategy for our DTC websites. This role drives DTC initiatives, collaborates with data teams for consumer insights, oversees key strategic functions, and manages critical financial metrics for continuous growth.
Ideal candidates will exhibit proven e-commerce strategy expertise and strong analytical skills;
running and managing DTC brands and P&L is a must at least $30M +
Responsibilities:
Develop and execute a comprehensive Direct-to-Consumer (DTC) strategy encompassing Product, Promotion, Competitive Landscape, Loyalty/Subscription.
Conduct thorough market research to identify trends, opportunities, and potential threats.
Utilize findings to inform strategic decisions and stay ahead of industry changes.
Collaborate with the data team to gain in-depth insights into the consumer base, driving effective segmentation strategies to enhance targeting and personalization.
Assume responsibility for managing key performance indicators (KPIs) in the DTC Profit and Loss (P&L) statement, including promotional rates, subscription rates, and Customer Acquisition Cost (CAC)/Lifetime Customer Value (LTV).
Encourage a culture of innovation by promoting experimentation and A/B testing to identify optimal strategies for growth.
Provide regular reports and updates to the executive team, highlighting key performance metrics, achievements, and areas for improvement.
Qualifications:
7+ years experience in a direct-to-consumer business .
3+ years of experience in eCommerce leadership, with a focus on direct-to-consumer required.
Strong analytical skills, with the ability to collaborate effectively with data teams to derive actionable insights.
Demonstrated leadership in managing S&S initiatives and loyalty programs, fostering customer loyalty and engagement.
Expertise in overseeing and optimizing key financial metrics within the DTC P&L.
Experience setting and managing sales and margin goals using available analytics and cross-team resources.
Excellent communication and interpersonal skills, enabling effective collaboration across cross-functional teams.
Strong understanding of eCommerce best practices, including SEO, SEM, social media marketing, conversion rate optimization, and email marketing
Excellent data analysis and reporting skills.
Ability to collect, analyze, and interpret data to drive informed decision-making.