Pioneering health and wellness subscription telemedicine company, dedicated to providing a convenient and personalized healthcare experience through our online platform. With a strong management team of industry experts and a vast consumer business pipeline, we are well-positioned to expand our team to support our fast growth. This growth-stage startup is already profitable, with an 8-figure ARR, and the Founder/CEO has led several successful venture-backed companies.
Position Summary
As the Senior Director, Product Growth, you'll play a pivotal role in shaping our growth trajectory. Your mission is to improve our landing page and customer onboarding experience to drive constant performance improvements. You will use data driven decision making and rapid iteration to improve conversion rate and lifetime value.
Key Responsibilities:
Growth Strategy and Execution:
Develop and execute growth strategies that accelerate user acquisition, retention, and engagement.
Identify market opportunities, conduct competitive analysis, and drive customer-centric landing page and funnel enhancements.
Collaborate with marketing, engineering, and design teams to achieve growth goals.
Product Leadership from first touch to on-boarding:
Implement conversion rate optimization program to drive constant improvement in our funnel
Champion user feedback and iterate on product improvements.
Improve the look and feel of our user experience without sacrificing performance.
Data-Driven Decision Making:
Leverage data analytics to inform product decisions.
Create and improve an analytical framework for constant improvement
Conduct A/B tests, analyze user behavior, and optimize conversion funnels.
Team Management:
Lead and inspire a team of product managers, growth specialists, and analysts.
Foster a collaborative and innovative culture.
Mentor team members and provide growth opportunities.
Requirements
Startup Mindset: You thrive in a dynamic, fast-paced environment and are comfortable with ambiguity.
Health & Wellness Passion: An understanding of the health and wellness industry, consumer behavior, and trends.
Product Expertise: Proven experience in product management, growth, or related roles.
Data Fluency: Comfortable with data tools, A/B testing, and user analytics.
Leadership Skills: Ability to influence and drive results across teams.
Traveling to Irvine, CA about 20% of the time
What Makes This Role Exciting:
Impact: You'll directly impact people's well-being by shaping a product that promotes healthier lives.
Innovation: Work on cutting-edge solutions and contribute to the startup ecosystem.
Autonomy: Take ownership and drive meaningful change.
Learning: Continuous learning opportunities to stay ahead in the health and wellness space.
If you're passionate about revolutionizing health and wellness through innovative products, we'd love to hear from you!