Category Marketing Manager, App & Digital at Ademco Inc. in Aurora, Illinois

Job Description:

JOB DESCRIPTION

Resideo is seeking a Category Marketing Manager to oversee our App and Digital Execution. The ideal candidate has a strong background in developing marketing campaigns and managing/implementing campaigns with digital marketing agencies, has outstanding project management skills and showcases the ability to work cross functionally within an organization.

Job Duties

• Develop and implement the marketing campaigns and tactics as it relates to the app and products it supports to drive downloads, user acquisition, engagement, and awareness.
• Collaborate with the Product team to understand the app features, products, and optimizations to drive the app strategy and ensure all assets are updated and communicated to cross functional teams.
• Act as the main point of contact for our digital marketing agencies and support the team in day-to-day communication, ensuring flawless execution of deliverables for new launches and campaigns.
• Work with cross functional teams to understand marketing needs and strategy/goal and then execute with our digital marketing agencies.
• Support the planning and execution of digital marketing campaigns and tactics as it relates to Digital, SEO and SEM. This includes strategy work, key audience targeting and budget allocation.
• Work cross functionally with Performance Marketing to develop KPIs and optimizations, ensure maximum ROI and final reporting.
• Manages social media paid strategy across all category marketing teams, ensure targeting and budget is optimized across posts and channels.
• Advocate and support a best-in-class brand experience across all marketing touchpoints.
• Stays up to date with industry trends, best practices and emerging technologies for marketing campaigns and digital strategy to drive innovation and efficiency.

• Bachelor's degree required: Business, Marketing or related field.
• 5+ years of experience in Marketing with a focus on marketing communication and digital strategies and prior app experience.
• Exceptional knowledge of digital marketing best practices, working with agencies and the ability plan, execute and optimize campaigns.
• Strong project managements skills with the ability to prioritize tasks/projects, meet deadlines and manage budgets effectively.

• Efficient, results oriented.
• Ability to manage multiple tasks and ensure all timelines are met.
• A self-starter that is comfortable working cross functionally
• Experience working in a deadline-oriented environment with a high attention to quality.
• Superior oral and written communication skills.
• Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

• Work in a Hybrid setting (3 days in office, 2 days remote)
• Enjoy work-life balance with generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
• Immediate eligibility for Medical, Dental, Vision insurance and 401K.

#LI-EP1

#LI-Hybrid

ABOUT US

Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. For more information about Resideo, please visit www.resideo.com.

At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the \"EEO is the Law\" poster, \"EEO is the Law\" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.Resideo is seeking a Category Marketing Manager to oversee our App and Digital Execution. The ideal candidate has a strong background in developing marketing campaigns and managing/implementing campaigns with digital marketing agencies, has outstanding project management skills and showcases the ability to work cross functionally within an organization.