This role is located in Boston and requires 1 day/week in office.
Our client has developed a line of consumer products that are inspired by nature and backed by science. Founded by parents, they are committed to empowering other parents to make the best choice for their little ones. They are hiring a Partnership & Influencer Marketing Manager to develop and lead brand partnerships, influencer relationships and affiliate marketing.
Responsibilities:
Partner Marketing Strategy:
Develop Partnership Marketing strategy to identify, engage and facilitate brand partnerships, influencers and affiliates
Develop and implement best practices for partnership strategy and execution
Liaise with cross-functional teams, including eComm, brand marketing, content, sales and medical marketing to align plans with company KPIs and strategic goals
Relationship Management
Develop a portfolio of brand partners and identify promotional opportunities relevant to the brand
Perform outreach and negotiate contract terms for influencers/agents across various social media platforms including nano, micro, mid-tier, and macro/Celebrity influencers
Own relationships ensuring all contractual obligations are met
Campaign Management
Oversee influencer marketing campaigns
Deliver partnership marketing programs that will build awareness, educate and drive acquisition and retention
Review and approve influencer videos to ensure content alignment with brand standards, mission, and values
Ensure FTC compliance for influencer led programs and executions
Track and report on campaign performance against KPIs and strategic goals
Work with legal and finance to draft talent contracts and coordinate payments
Market Research
Continuously perform research and learn from other successful brands with a strong social media presence
Stay up to date with latest social media trends, pop culture, and key influencers to make internal recommendations on strategic decisions
Ideal Candidate Skills and Qualities
5 years in a marketing role managing brand partnerships, influencers, affiliates, activations (brand or agency)
Demonstrated ability to build consumer brand partnerships
Experience in with brands targeting parents, caregivers
Ability to negotiate contractual obligations with key partners and influencers
Ability to identify trends on social media and leverage social metrics