Head of Large Enterprise Marketing at PayPal Inc. in New York, New York

Job Description:

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to revolutionize commerce globally to make moving money, selling and shopping, personalized and secure.



Job Description Summary:

We are seeking a dynamic and strategic leader to fill the role of Senior Director of Large Enterprise Marketing. Reporting directly to the Chief Marketing Officer and sitting on the Global Marketing Leadership Team, this position holds ultimate accountability for the go-to-market positioning, acquisition, and lifecycle management of our Large Enterprise business segment. As the leader of Large Enterprise Marketing, you will design a compelling strategy and spearhead the initiatives, leverage myriad channels that drives our global customer acquisition, retention, and margin growth. You will be the primary stakeholder within Marketing, accountable to the EVP & GM of our Large Enterprise business unit.



Job Description:




Senior Director, Head of Large Enterprise Marketing




The Company



Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid.


We operate a global, two-sided network at scale that connects merchants and consumers with 426 million active accounts (consisting of 392 million consumer active accounts and 34 million merchant active accounts) across more than 200 markets. PayPal helps merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.


We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.


PayPal is a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.


Our business is complex, with markets in different states of maturation and consumers at different stages of their relationship with us. You will use your skills to ensure we are fishing in the right places for new customers, that we are onboarding them to our products effectively - using our breadth of paid, owned and operated channels - and determine strategy to reboard, win back and mitigate churn.


The budget you will manage is consummate with the scale of our business and TAM as the is the accountability and visibility you will have in such a role. Expect CEO-staff level exposure on a weekly basis.


You will play a critical role in driving revenue growth, increasing market share, and maximizing customer lifetime value through strategic marketing initiatives and effective leadership.



The Position



We are seeking a dynamic and strategic leader to fill the role of Senior Director of Large Enterprise Marketing. Reporting directly to the Chief Marketing Officer and sitting on the Global Marketing Leadership Team, this position holds ultimate accountability for the go-to-market positioning, acquisition, and lifecycle management of our Large Enterprise business segment. As the leader of Large Enterprise Marketing, you will design a compelling strategy and spearhead the initiatives, leverage myriad channels that drives our global customer acquisition, retention, and margin growth. You will be the primary stakeholder within Marketing, accountable to the EVP & GM of our Large Enterprise business unit.



Responsibilities

• Develop and execute comprehensive enterprise B2B marketing strategies that align with the company's business objectives and drive growth.

• Lead a multi-disciplinary marketing team dispersed across various global locations, fostering collaboration, innovation, and a high-performance culture.

• Position and articulate our products in order to inspire our enterprise merchants, ensuring the ecosystem - as well as the individual products - is compelling and clear.


• Drive awareness of our brand and product value propositions, thought leadership, and market penetration through myriad marketing disciplines such as paid campaigns, events, webinars, and content marketing initiatives.


• Collaborate closely with the sales team to develop integrated marketing programs that support lead generation, pipeline acceleration, and revenue growth.


• Conduct thorough market research and competitor analysis to identify key industry trends, customer insights, and opportunities for differentiation.


• Develop and maintain a deep understanding of the enterprise customer journey, personas, pain points, and buying behaviors to inform marketing strategies.


• Define and track key performance indicators (KPIs), analyzing campaign effectiveness, ROI, and pipeline contribution to optimize marketing investments


• Manage the enterprise marketing budget effectively, ensuring efficient allocation of resources and maximizing return on investment.


• Develop compelling marketing collateral, case studies, whitepapers, and sales enablement tools to support the sales team in their efforts.


• Establish and nurture strategic partnerships with industry associations, trade shows, and key influencers to expand brand reach and credibility.


• Stay abreast of emerging trends, technologies, and best practices in B2B marketing, driving continuous innovation and competitive advantage.


• Ensure brand consistency and messaging alignment across all enterprise marketing channels and touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.


• Proven track record of developing and executing successful enterprise marketing strategies that drive brand visibility, lead generation, and revenue growth.


• Strong understanding of B2B marketing tactics, including account-based marketing (ABM), demand generation, and content marketing.


• 15+ years of progressive experience in B2B enterprise marketing, with a minimum of X years in a leadership role.


• Proven track record of success in consumer growth and lifecycle management within the financial services or related industry.


• Extensive experience managing large teams and multi-million-dollar budgets.


• Strong analytical skills with the ability to translate data into actionable insights.


• Excellent communication and leadership abilities, with experience presenting to senior executives.


• Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and collaboration.

Commitment to Diversity and Inclusion



PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.



Additional Job Description:




Subsidiary:

PayPal



Travel Percent:

10


-


PayPal is committed to fair and equitable compensation practices.


Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.


The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.


The U.S. national annual pay range for this role is
$143400 to $285450



Our Benefits:

At PayPal, we're committed to building an equitable and inclusive global economy. And we can't do this without our most important asset-you. That's why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com



Who We Are:

Click Here to learn more about our culture and community.


PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visithttps://www.paypal.com , https://about.pypl.comand https://investor.pypl.com.


PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.


Any general requests for consideration of your skills, please Join Our Talent Community.


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