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Director, Product Marketing at American Battery Solutions in Lake Orion, Michigan

Posted in Other 30+ days ago.

Job Description:

Job Summary:

The Director, Product Marketing is responsible for leading the marketing team and overseeing the development and execution of the Company's product marketing strategy. This position is responsible for gaining a comprehensive understanding of the Electric Vehicle Mobility market and creating a regularly updated market opportunity assessment. They will become intimately familiar with our customers, understanding their purchasing decision-making processes, and become an expert on our competitors-both their current strategies and future plans. This role includes conducting thorough customer win/loss analyses. The Director, Product Marketing's insights will be substantiated by market evidence, which they will then utilize to shape positioning and messaging that resonates with our buyers and equips our sales channels for success.

The Director, Product Marketing will oversee the product's market introduction, ensuring a successful launch. Beyond the launch, they are responsible for sustaining the product's growth in the market. This entails driving product launch strategies and leading the development of tailored positioning, messaging, and sales collateral. They will also take charge of executing and maintaining our competitive strategy, internal knowledge center, and sales training calendar.


Product Marketing Team Leadership - 20%

  • Manage marketing team: coach, train, and mentor.

  • Act as the thought leader for the product externally, including speaking engagements and written works to promote the story of our product.

Go-to-Market- 50%

  • Develop product messaging that differentiates products, solutions, and programs from others in the market and resonates with target buyer personas. Translate technical details into benefits for the buyers for product messaging.

  • Plan the launches of new products or updates to existing products and manage the cross-functional implementation of the plan.

  • Provide input into the go-to-market plan in conjunction with the lead generation team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

  • Partner with sales team on calls when appropriate, to provide deeper insight into the product including demos.

Content Creation - 20%

  • Create and deliver sales enablement training to the sales team.

  • Develop competitive sales strategies to win against competitors.

  • Create product content such as sales presentations, one-pagers, brochures, case studies, videos, website copy, and blog posts.

  • Comprehend and assist our sales channels by providing training on the solutions we offer to our customers. Create internal resources and external materials and instruct the sales team on their effective utilization.

Market and Customer Intelligence - 10%

  • Expertise in Market Insight: Develop a deep understanding of our customer base, including their demographics, purchasing behaviors, and critical decision-making factors.

  • Create and maintain detailed buyer personas and purchasing workflows, including their preferred sources of information and the factors influencing their decisions. Utilize this knowledge to drive improvements in our sales and marketing strategies.

  • Advocate for customers and be the conduit for representing customers with product, marketing, and the sales team.

  • Gain insight into customer use of current products, and untapped opportunities.

  • Comprehend the Competitive Environment: Acquire in-depth knowledge about our competitors and their market positioning.


  • Adhere to federal and state regulations.

  • Adhere to all company policies, processes, and procedures.

  • Performs other duties as requested, directed, or assigned.

  • Predictable and reliable attendance.

Position Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business Administration, or relevant field or equivalent relevant experience in Product Marketing.

  • Minimum of ten (10) years' experience with working as a Product Marketing Director.

  • Ability to travel up to 25% of the time domestically and internationally.

  • Ability to work in a dynamic start-up environment where initiative and ownership is required.

  • Must be highly self-motivated and proactive.

  • Excellent analytical, communication, and presentation skills.

  • Excellent written and verbal communication skills.

  • Excellent people and management skills to interact with customers, staff, colleagues, and cross-functional teams.

  • Proficient in Microsoft Office Suite & Salesforce CRM.

  • Multi-tasking and time-management skills, with the ability to prioritize tasks.

  • Highly organized and detail-oriented.

Key Competencies:

  • Organization and Planning: Establishes a systematic course for self and/or others to assure accomplishment of objectives. Determines priorities and allocates time and resources effectively.

  • Partnership Development: Establishes productive and effective relationships with both internal and external stakeholders.

  • Takes Initiative: Exhibits strong drive for results and success; conveys a sense of urgency and drives issues to closure; persists despite obstacles and opposition.

  • Delivers Results: Achievement-oriented, feeling a sense of urgency to reach goals on time, if not before.

  • Teamwork: Works cooperatively with others to accomplish team goals and organizational objectives.

  • Customer Focus: Anticipates and takes action to meet customer needs. Establishes and maintains a productive and effective working relationship with customers, both internal and external, and gains their trust and respect.

  • Communications: Exchanges thoughts, feelings, and information effectively.

Physical Requirements / Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Prolonged periods sitting at a desk and working on a computer.

  • Constantly operates a computer and other office equipment.

  • Ability to adjust focus, especially due to concentration on a computer screen.

  • May need to lift and carry up to 30 pounds and/or position the body to reach items on the floor/below knee level or reach overhead.

  • The person in this position needs to occasionally move about in industrial environments, and on uneven terrain.

  • Works in a temperature-controlled office environment, with occasional work in outdoor weather conditions, and in industrial environments.

  • The noise level in the work environment can be moderately loud.

Why Join Us

American Battery Solutions (ABS) provides comprehensive benefit plan options at no cost and a competitive salary to all associates. ABS is committed to a diverse and inclusive workplace.

Benefits Overview

  • Paid time off includes 4 weeks, 15 holidays, and parental leave.

  • 100% company-paid medical, dental, vision, short-term disability, long-term disability life insurance.

  • Flexible Spending Account (FSA) and Health Savings Account (HSA) offerings.

  • Company provided 401K savings plan with matching contributions to help you save for retirement.

  • Voluntary benefits offerings.

  • Tuition assistance.

  • Employee Referral program.

  • Employee development and career growth opportunities.

About Us

At American Battery Solutions (ABS) we are developing the next generation of battery energy storage systems that will power the vehicles of today and tomorrow! Our team works with the latest technologies and battery chemistries engineering, testing, and manufacturing batteries to power the world's electric propulsion transition. At ABS you may get a chance to work on a project for an autonomous warehouse robot or an autonomous lawnmower, or you may work on a battery for a fleet of delivery vehicles or a transit bus, or even an EV start-up or a massive grid energy storage system. Our team is led by some of the industry's most experienced professionals, but we pride ourselves on developing a diverse team of next-generation battery experts.

The Location - Lake Orion

American Battery Solutions Headquarters and Innovation Center is located in the heart of South-East Michigan in Orion Township. Orion Township is a Pure Michigan Trail Town that has a long-standing dedication to enhancing trails and pathways in its community, which is home to the Polly Ann Trail, Paint Creek Trail, and Iron Belle Trail. The township boasts more than 50 miles of trails. Southeast Michigan also boasts some of the best eating around! Whether your interest is in furthering your education, enjoying one of the many regional sporting events, or enjoying the vast outdoors that Michigan has to offer, you'll be at the center of it here!

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