Senior Marketing Manager, Global Marketing Excellence (GME) (Remote/Flexible) at Insulet in Acton, Massachusetts

Job Description:

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod® product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Job Title: Sr. Marketing Manager, GME

Department:

FLSA Status: Exempt

Position Overview:

Senior Marketing Manager, Global Marketing Excellence

Are you comfortable with and passionate about targeting, positioning and partnering with agencies to create outstanding marketing strategies and materials that drive business results? Are you interested in marketing to both consumers and health care providers a breakthrough product that makes a huge difference in the lives of people with diabetes?

The Senior Marketing Manager of Global Marketing Excellence (GME) is accountable for the development of global brand and marketing creative-overall supporting the development of Consumer and HCP marketing materials globally. This person will report to the Senior Marketing Director, Global Marketing Excellence.

As part of the GME, this Senior Marketing Manager will supervise and lead strategic account management and project management to ensure marketing deliverables are executed on strategy, budget, and time. This will involve close partnership with the internal/external creatives, marketing operations, and marketing managers on key initiatives for the franchise and US/International team. They will partner closely with these teams to refine targeting, positioning and ultimately, the creative brief. They bring success to the team through effective relationship management, and value creation by leveraging the full capability of all creative resources. They work closely with the other product marketing teams (Consumer, Healthcare Provider, Channel, Partners) in delivering and exceeding expectations for creative execution performed by the internal/external creative teams. This person will also work closely with corporate communications, human resources and other functions on Insulet and Omnipod related brand projects.

Responsibilities:

• Drive Global Consumer and HCP creative effectiveness to drive increased awareness, interest and action. You will be responsible for creative timelines and associated tasks for work assigned to the Omnipod creative team for a variety of campaigns and launch deliverables. You will manage expectations, objectives, timelines and - negotiate dates and scopes of work as needed.


• Closely collaborate with various team members across Omnipod Global Marketing teams, external agencies, and third-party vendors to execute work.


• You will assess and streamline creative project workflows, ensuring that each step of the process, from initiation to final execution, is efficient and effective. This involves optimizing internal resource allocation, reducing bottlenecks, and eliminating unnecessary steps to expedite delivery.


• You will collaborate closely with the rest of the GME team to plan and forecast budgetary requirements to optimize resource allocation for creative projects,


• Consult with franchise and downstream marketing teams on targeting, insights, and positioning


• Work with global cross functional downstream marketers and franchise product marketing managers to develop quality creative briefs and lead creative development with creative agency


• Use the analysis on how the brand is positioned in the market to create creative campaigns based on customer, HCP, and consumer insights


• Championing the brand internally and externally making sure all elements of the company and key stakeholders understand the brand and its goals


• Drive Global Brand Consistency-- Develop strategy/creative briefs to lead the advertising agency and development of new advertising campaign(s)


• Develop new processes to support global marketing organization and translate US marketing successes for global consumption


• Be the center of excellence for all global marketers bringing new ideas to the table, monitoring the competition and helping to advise on best practices.


• Performs other duties as required

Preferred Skills and Competencies:

• 10+ years of relevant experience in a consumer / HCP marketing-driven organization; MBA a positive, but not required


• Desire to make a significant impact on the lives of those with diabetes, their families and friends


• Experience in marketing a consumer and/or RX product and managing large media budgets highly preferred


• Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required


• High emotional intelligence and ability to successfully collaborate across all levels and disciplines


• Strong analytical mindset and ability to interpret data to make recommendations: comfortable thinking and talking about analytical questions


• A keen eye for detail and a passion for pushing creative boundaries while maintaining brand consistency.


• Strong understanding of market trends, consumer insights, and cultural nuances to create impactful and relevant designs.


• Ability to collaborate effectively with cross-functional teams and external partners on a global scale.


• Strong project management abilities, with the capability to prioritize tasks, manage multiple deadlines, and adapt to changing priorities in a fast-paced environment.


• Excellent leadership and communication skills, with the ability to effectively articulate and present creative concepts to stakeholders.


• Leverage highly effective written and verbal communication skills with peers and leadership; help represent the Marketing organization to internal and external stakeholders, including executive leadership


• Demonstrated track record of leading both development and execution of strategic plans to drive customer acquisition and improve retention, including translating it into the digital space


• Intellectual curiosity, including the willingness to dig in and learn more about things


• Excellent written, graphic and verbal communication skills, skills in PowerPoint and the ability to present concisely to influence others a plus


• Ability to work in a fast-paced environment, work on multiple priorities and willingness to have some fun along the way!

Physical Requirements (if applicable):

• Can be remote, but ability to travel to Acton as needed/minimum 4x per year


• International travel up to 2x per year


• Ability to attend project related, consumer events, tradeshows or conferences (often on weekends/holidays)

NOTE: This position is eligible for 100% remote working arrangements (may work from home/virtually 100%; may also work hybrid on-site/virtual as desired). #LI-Remote

Additional Information:
The US base salary range for this full-time position is $119,700.00 - $179,850.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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