Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world's leading brands.
Job Description
The EVP, Investment role is dedicated to servicing a $1B+ media portfolio.It requires a highly motivated media leader who is able to elevate the brand via large-scale partnerships, challenge marketplace status quo, and deliver best-in-class negotiations results. This is a Total Investment role with purview across all channels, including linear TV, digital video, programmatic, display, audio, branded content, paid social, influencer, affiliate, OOH, local, cinema, print, direct mail, search, and more.
Role Objectives:
Lead investment, activation, partnerships, thought leadership, and marketplace navigation across all aforementioned channels for one of Publicis' biggest accounts
Manage a staff of 60+ high-performing professionals (ranging from Associates to SVPs) on media industry, brand-building best practices, negotiation skills, and crafting elevated media narratives
Drive innovation via unparalleled determination and ability to push boundaries with partners
Know the organization inside-and-out, including major stakeholders across C-suite, media, marketing, procurement
Possess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channels
Deliver on annual cost guarantee via aggressive negotiations and solution-oriented savings approach
Effectively manage revenue projections and generate net new agency profits via proprietary products and pipeline opportunities
Own and implement staffing needs, team evolution, succession planning
Serve as major stakeholder in scope proposals
Broker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.
Liaise between media and creative on both agency side and client side
Develop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIs
Advise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunities
Compile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settings
Leverage deep connections with major players at media networks and publishers on behalf of clients
Craft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindset
Play a leading role in all aspects of campaign management, including partner liaison and delivery
Oversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliation
Serve as point of escalation across all investment and marketplace matters
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred, with experience managing large client account billings from $500M to $1B+ a plus
15+ years experience across digital media buying, video media buying, and branded content; experience across other channels (paid social, influencer, affiliate, commerce, programmatic, audio, etc.) a plus
12+ years of management experience, with strong leadership and mentorship skills
Ability to inspire, innovative, and collaborate
Ability to recruit and retain top talent
Strong negotiation skills, with Upfront experience preferred
Experience leading tactical campaigns across multiple lines of business
Experience managing cost guarantees preferred
Proven success with revenue driven agency solutions a plus
Must have excellent verbal/written communication skills, inter-personal skills, detail-orientation, and follow-though skills
Must have C-Suite tested presentation skills
Must have excellent marketplace reputation and relations
Must have strong analytical, research, and quantitative skills
Must be hard-working, resourceful, able to multi-task, work well under tight deadlines, and thrive in a fast-paced environment
Must possess strong understanding of the technology marketplace including key publishers, products, and trends
Must possess advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
Experience with Prisma, Media Ocean, DCM preferred
Experience with Research tools such as Nielsen, Comscore preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $167,000 - $299,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/21/2024.