Lecturer at University of South Carolina in Columbia, South Carolina

Job Description:

Lecturer




Department: DMSB Marketing

Part/Full Time: Full Time



Advertised Salary Range: Competitive salary commensurate with experience and achievements



About UofSC


From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Advertised Job Summary


The Marketing Department of the Darla Moore School of Business seeks applications for a professional faculty position to begin August 16, 2024. The position is at the rank of Lecturer. Appointment at the rank of Lecturer requires a Master’s degree in Marketing or an MBA or its equivalent from an AACSB accredited graduate program and significant industry experience in Marketing and Business Development.


The primary responsibility will be teaching courses focusing on marketing research, analytics and strategy at both the undergraduate and graduate levels. These courses may include working with student teams on experiential learning projects. The standard teaching load for lecturers is seven courses during the academic year.


The position also requires engagement in the Center for Marketing Solutions and activities required to maintain the appropriate faculty qualifications status within the AACSB framework. The contributions to center activities may include but are not limited to supporting the management of student events as well as engaging in business outreach to support the development of center partner relationships, internships and student placement efforts.


A successful candidate must be able to:

• Serve as a teacher and advisor to students in the creation of a marketing plan based on insights.


• Teach applications of the 4 P’s and help students apply these fundamentals to create a marketing plan based on a project with a “client company.”


• Help in the creation of a strategic brief for student projects


• Help students create meaningful and impactful presentations.


• Serve as the liaison between industry partners and the University

The position is subject to the availability of funding.

Required Education and Experience


Appointment at the rank of Lecturer requires a Master’s degree in Marketing or an MBA or its equivalent from an AACSB-accredited institution, plus the qualifications below, by the start date of employment:


Required Qualifications:

1. At least 10 years of experience in related Marketing/Business development roles (e.g., proven track record of success as practitioner with expertise in marketing research, data analytics, and marketing strategy (e.g., brand development, new product development, development of strategic plans, etc.)


2. Understanding of Current Marketing Research Tools (research platforms, primary and secondary research, and analytics fundamentals)


3. Ability to Translate Research and Analytics into Strategy (e.g., leveraging research findings to develop strategic/creative insights, create agency briefs, etc. and leading cross-functional teams in the development of research-based strategies);


4. Experience teaching at the University level and/or training early career industry professionals (e.g., understanding nuances of GenZ learning styles, developing relevant baseline research analytical skills in a distracted and reluctant population, demonstrated success in an organization where research and analytics are used to develop Sales/Marketing strategy).

Preferred Qualifications


N/A

Knowledge/Skills/Abilities

Job Close Date






Special Instructions to Applicant


Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

To apply, please visit: https://uscjobs.sc.edu/postings/168612





EEO Statement


The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.















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