Posted in Marketing 24 days ago.
Type: Full Time
The Digital Marketing Manager is an essential role within the Advancement Communications team, supporting all Advancement marketing, communications, and stewardship strategies, goals, and objectives by building and maintaining effective metrics-based and integrated digital content across multiple channels. Specifically responsible for spearheading Advancement's social media efforts, developing social media outreach, web content, and other digital strategies that engage alumni and friends of Babson and inspires giving; as manager of the Alumni social media accounts, serving as chief storyteller, collaborating with department and campus partners to generate content; taking a lead role in designing and implementing alumni email marketing campaigns with a focus on creating strong and engaging visuals; and performing other graphic design responsibilities, video creation and editing, and website updates.
WHAT YOU WILL DO
YOUR TEAM WILL INCLUDE
N/A
WHAT EDUCATION AND SKILLS YOU WILL NEED
Bachelor's Degree
A minimum of 5 years of experience in related field (strongly prefer 6-8 years of related experience).
Marketing Cloud Email Specialist certification is required within 90 days of hire (Babson will provide the training).
Must have outstanding oral and written communication skills as well as organizational and interpersonal skills.
Strong computer skills including proficiency in MS Office (Word, Excel, Power Point, Outlook, etc.) - other software knowledge helpful to include Salesforce, Marketing Cloud, and web publishing experience also helpful.
Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
HOW AND WHERE YOU WILL WORK
Must have had a valid unrestricted U.S. Driver's License for one year, and maintain throughout employment an insurable (as determined by the College's insurer's criteria) or a satisfactory driving record; must successfully complete and pass the College's vehicle training program within the first 60 days of employment; annual or more frequent review of employee's driving record based on the College insurer's criteria; and safety training as required by management.
Ability to work some nights and weekends.
Requires work onsite a minimum of 3 days a week (Monday and a minimum of 2 other days; additional requirements based on outlined department policy); the on-campus requirement is subject to modification based on organizational need.
ADDITIONAL SKILLS YOU MAY HAVE
Wellesley College |
Wellesley College |
Wellesley College |