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Associate Manager, Lifestyle & Experiential Marketing at Crown Imports, LLC in Chicago, Illinois

Posted in Management 25 days ago.

Type: Full-Time

Job Description:

Job Description

Company Summary

Constellation Brands is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Constellation team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Constellation provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.


Position Summary

The Lifestyle & Experiential Marketing Associate Manager will work on some of the fastest growing Mexican Import Beer Brands in the U.S, supporting the planning and development of sports, entertainment, and brand partnerships.  This position will assist with the development of creative, multicultural marketing and culturally relevant brand plans across sports and music, managing internal processes and communication to drive best-in-class programs. This position will support the Senior Manager, Lifestyle & Experiential Marketing on identifying opportunities around existing brand platforms and executing against them as well as securing new brand partnerships that connect consumers to the brand to drive awareness and growth. The Associate Manager will serve as a liaison and connection point across all Constellation Beer Division business units helping drive consistency of programming across brands and platform.  The successful candidate will have the ability to consistently innovate, have a keen understanding of the consumer and develop methods and tools to maximize resources to develop strategic sponsorships. You will be joining a team that won Sponsor of the Year at the 2021 Sports Business Journal Awards and on a team that is looking to continuously innovate and outperform.


  • Manages day to day partnership operations including budget management, agency management, internal accounting, approvals, internal communications, sweepstakes development, as well as ticket management and distribution.

  • Leverages consumer insights to build strategic platforms and plans by utilizing Talent, Partners, consumer passion points.

  • Project manager for multi-cultural marketing campaigns within brand platforms and sponsorships, including planning, content development, experiential activation, and talent integration.

  • Serves as the centralized support mechanism across Business Units ensuring all teams are provided the right tools across National sponsorships for regional and local execution.

  • Runs experiential, multi-cultural agency management – writing briefs, reviewing activation plans and budgets.  

  • Drive the implementation of measurement, evaluation and valuation models across all current and potential partnerships. 

  • Serve as a key point of contact with Brand and Cross Functional Marketing teams (and other key stakeholders where appropriate), to ensure alignment and consistency amongst the sponsorship portfolio.

  • Development, distribution, and presentation of internal communications around platforms and sponsorships, including activation overviews, playbooks, and recaps to cross-functional partners and leadership.

  • Supports Senior Manager in the creation of strategic planning as needed for development of sponsorship strategy, ROI analysis and best practice sharing.

  • Facilitates communication, best practice sharing and cohesive approach across key existing properties and new properties as opportunities emerge.

  • Collects feedback from key stakeholders across the business to identify best practices and opportunities for future executions.

  • Seeks out and is informed of latest consumer engagement trends across social, experiential, venue technology, festival technology and music industries.

  • Manages and Oversees Brand x L&E Program Budgets, P&L, Vendors, Invoices and Payments.

Reporting Relationship

Reports to Senior Manager, Lifestyle & Experiential- Modelo and Victoria


  • Passion for Sports, Culture, Trends, Brand Partnerships and Events, and how these areas drive brand building and growth.   

  • Creative, innovative and enthusiastic self-starter with ability to multi-task, problem solve and anticipate project needs.

  • 3 years or more of relevant marketing experience with an emphasis on multicultural marketing and/or consumer centric marketing campaigns - Sports, CPG, or Bev Alc experience preferred.

  • Ability to lead and influence cross-functional teams, as well as external business partners.

  • Strong Budget Management Skills and experience working with a P&L and large budgets.

  • Proven success working in a cross functional team environment and driving processes with results across multiple stakeholders internal and external.

  • Proven track record of bringing creative new ideas and programs to keep brand programming fresh and relevant.

  • Understanding of, or willingness to learn, brand strategy and how to implement it across various consumer touchpoints.

  • Ability to write a brand brief and deliver feedback to agencies in a succinct and efficient manner.

  • Strong communication skills across all forms of communication (written, presentation) with varying audiences (marketing/sales leadership sponsorship partners and agencies).

  • Understanding of or willingness to learn the Alc Bev Industry

  • Proficiency in MS Office Programs – Word, Excel, PowerPoint, Outlook.

  • Bachelor’s degree in relevant field of study. Ability and willingness to travel. 25% of time.

  • Flexible work schedule with location based in Chicago. 

About You

  • You have your finger on the pulse and are a consumer first, always interested in what’s new in sports, music, entertainment, fashion, and tech.

  • You’re a creative thinker, excited by big ideas and opportunities to drive consumer/fan connection.

  • You are observant, keeping an eye on what other brands are doing.  

  • Fluency in Spanish preferred

Physical Requirements/Other

  • Must be able to lift up to 25 lbs. on a regular basis

  • Must be able to travel by plane or train for long distance.

  • Must be able to work in a professional corporate office environment..

  • Must be able sit and/or stand for long periods of time, and work on a computer for extended periods. 


Chicago, Illinois

Additional Locations

Job Type

Full time

Job Area


The salary range for this role is:

$78,800.00 - $118,200.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

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