Marketing Manager - Online III at BC Forward in San Francisco, California

Job Description:

BCforward is currently seeking a highly motivated Marketing Manager - Online III for an opportunity.


Position Title: Marketing Manager - Online III



Location: Remote, USA


Anticipated Start Date: [23rd May 2024]


Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.


Expected Duration: [ 05/23/2024 to 08/27/2024]


Pay Range: [60] - [68]


Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).


Requirements:


7+ years of experience leading web strategy and execution to extract lead generation and marketing pipeline growth from the website.


Experienced with leveraging the website as a conversion tool and accustomed to speaking to distinct audiences within varying domains. On Slack.com, we must prioritize dual product-led (self-serve) and sales-led (enterprise) selling motions, while on salesforce.com, we can prioritize the enterprise user journey within the context of Salesforce's distinct information architecture and tone of voice.


Passion for context switching and program management that enables you to work on multiple projects spanning different global cross-functional teams, including Engineering, Creative, Product Marketing, Field/Campaign Marketing, and more.


Ability to extract and derive insights from analytic platforms, including Google Analytics (GA4), Content square, and internal dashboards.


Familiarity with experimentation platforms, such as Optimizely, to launch and monitor on-site deployments. Technical set-up will be arranged by the professional services team at Optimizely.


Demonstrated experience working in a fast-paced, high-growth, often ambiguous environment across highly matrixed organizations (Slack and Salesforce).


Strong communication skills with the ability to synthesize complex information.


The exciting aspect of being on the Slack Web Strategy Team is that every day is unique and team members have the opportunity to flex their skills across web strategy, conversion rate optimization, analytics, content, design, and more.


One day you might be writing a web brief to inform a new launch for slack.com, or you might be creating experiment criteria details for new optimizations to drive lead generation growth.


Throughout all projects, you'll be consistently working across various teams including Digital Strategy, Product Marketing, Creative (copy and design), Engineering, and Analytics.


Said differently:


Your role and day-to-day responsibilities will span several functions across web strategy, experimentation design, web analytics, .com launches, and more.


Examples include: Writing a strategic web brief to identify the problem


Benefits:


BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.


Keywords:


["Web Marketing Manager" OR "Web Optimization"]


About BCforward:


Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.


BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.


BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.


To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.


This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.


Interested candidates please send resume in Word format Please reference job code 222761 when responding to this ad.


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Job Snapshot




Employee Type

Contractor



Location

San Francisco, CA (Onsite)



Job Type

Other



Experience

Not Specified



Date Posted

05/22/2024