Posted in Marketing 23 days ago.
Type: Full Time
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel is seeking a customer-centric Product Marketing Manager to join a newly formed product marketing team. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle.Job Description
Requirements:
5+ years of experience in product marketing or related roles and ad-tech experience, preferably on the buy-side, programmatic proficiency a must
Ability to conduct market and customer research to gather insights and assess market opportunities
Critical thinker with strong writing, communication, presentation development, and delivery skills
Strong storytelling skills, with excellent written and verbal communication
Ability to link product launches to organizational campaign themes and goals
Can live and breathe the journey of the advertising industry as it transforms
Responsibilities:
Develop and execute go-to-market strategies and launch plans for Beeswax and achieve alignment across the organization
Develop understanding of the buying audience for the organization by conducting research and gathering insights about target personas, buyer needs, and the purchasing decision process for Beeswax's products
Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
Collaborate in market segmentation and targeting exercises in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
Create and socialize product-level documents, including market requirements, positioning map, go-to-market plan, etc.
Support reporting on the performance of Beeswax's portfolio through the lens of the client segments
Employees at all levels are expected to:
Disclaimer:
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Salary:
Primary Location Pay Range: $106,584.05 - $159,876.07
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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