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Marketing Specialist at Saalex

Posted in Other 30+ days ago.

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Type: Full Time
Location: Melbourne, Florida

Job Description:

BR B Intro /B Saalex Solutions, Inc. is an engineering and information technology company with a focus on Range Operations and Maintenance, Information Technology, Engineering Services, and Integrated Logistics Support. br br We understand your user requirements, your acquisition processes, and your state-of-the-art technologies. Customers appreciate our in-depth knowledge of integrated systems and programs, which allows us to address not only easily measured objectives, but those more difficult to define criteria, such as quality, utility, and effectiveness. We believe we can consistently offer the best value alternative for mission accomplishment, regardless of the level of technical complexity. BR BR B Job Responsibilities /B -Understand Company values and its products and use this information to oversee and implement digital marketing strategies. br -Develop and manage marketing plan. br -Drive social media and provide guidance on social media strategy. br -Responsible for Saalex branding and customer initiatives. br -Responsible for maintaining company websites. br -Oversee and manage marketing budgets. br -Demonstrate a thorough understanding of target audiences. Determine key process improvements and maintain high standards for quality and results. br -Use Google Analytics to create data profiles and provide regular reports. Set and maintain conversion goals. br -Assist with proposal writing and editing. br -Generate and release email newsletters. br -Develop articles, blogs and social media post content. br -Develop, secure and release press releases. br -Develop and publish corporate-wide announcements. br -Oversee the coordination and inventorying of all tradeshow items and employee giveaways. br -Incorporate metrics to continually improve click-through rate and open rate. br -Continually evaluate websites and social media of our industry competitors and make recommendations based on this research. br -Perform daily account management of pay per click accounts on Google AdWords, YouTube, and other search platforms. br -Maintain and monitor keyword bids, account budgets, and other important account metrics. br -Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search in accordance with client goals. br -Generate monthly client reporting for all major metrics, goals, revenue tracking and other paid search initiatives. br -Communicate to team and management on project development, timelines and results. br -Understand Company values and its products and use this information to oversee and implement digital marketing strategies. br -Develop and manage marketing plan. br -Drive social media and provide guidance on social media strategy. br -Responsible for Saalex branding and customer initiatives. br -Responsible for maintaining company websites. br -Oversee and manage marketing budgets. br -Demonstrate a thorough understanding of target audiences. Determine key process improvements and maintain high standards for quality and results. br -Use Google Analytics to create data profiles and provide regular reports. Set and maintain conversion goals. br -Assist with proposal writing and editing. br -Generate and release email newsletters. br -Develop articles, blogs and social media post content. br -Develop, secure and release press releases. br -Develop and publish corporate-wide announcements. br -Oversee the coordination and inventorying of all tradeshow items and employee giveaways. br -Incorporate metrics to continually improve click-through rate and open rate. br -Continually evaluate websites and social media of our industry competitors and make recommendations based on this research. br -Perform daily account management of pay per click accounts on Google AdWords, YouTube, and other search platforms. br -Mainta