Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
The Health Media Account Supervisor must have exceptional communication (both written and verbal) and interpersonal skills and be able to multi-task efficiently and effectively. S/he must be able to work effectively with and counsel clients and partner with her colleagues (paid, social, etc.) on developing and executing multichannel media strategies. In addition, s/he must have excellent written and verbal skills, as well as a solid working knowledge of social/digital platforms and management of visual assets. S/he must be familiar with all types of news media outlets, understand the role of social media, and be familiar with the aspects of production and video workings. S/he must be able to effectively differentiate controlled versus earned media tactics. S/he must effectively delegate and oversee a large volume of short-term and longer-term/complex tactical assignments on his/her accounts and accurately judge and edit the work of the more junior team.
Responsibilities and Expectations
Demonstrate tactical proficiency in media relations, including creating and driving strategic traditional, social and paid media outreach plans; manage multiple projects for multiple clients from concept to completion
Consistently produce high quality internal and external communications content
Oversee operational performance of accounts, ensuring quality work, deadline and budget adherence
Make measurable contributions to the agency’s new business programs including developing new business opportunities and participating in new business presentations; assist account teams on creating/writing and presenting media portion of proposals
Showcase a network of influencers, and an ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, television and radio media
Serve as client’s daily media contact and act as client lead when appropriate; address client issues thoughtfully and effectively
Effectively navigate and manage potential internal/external client issues; showcase an ability to course correct and provide strategic and effective solutions
Build relationships with third-party influencers, vendors and internal business partners to meet client needs
Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Understand Edelman and department vision and his/her own role in achieving it
Understand the role of more junior staff and step in to assist as needed
At least four years of experience of doing predominantly earned media work
Must have demonstrated ability to have a comprehensive understanding of accounts – their business, products, markets, personnel, outside influencers among other aspects, and succinctly convey this knowledge to the media and internal account team members
S/he must have a solid grasp of all traditional and new public relations and media tools, and be able to recommend a variety of strategies and tactics to his/her internal clients
S/he must be able to demonstrate excellent storytelling skills, and provide sound, level-appropriate media counsel with all levels of internal client contacts
Demonstrates a consistent ability to develop, manage and implement strategic media relations and account-specific initiatives across a variety of communications channels
Demonstrated ability to lead day to day media/account work and supervise projects junior team members, manage up, and proactively lead daily program pieces independently with little oversight
AP style master
Ability to research, interview, write and edit a range of media communications (bios, conference reports, media alerts, pitch emails, post-project recap reports)
Draft complex client correspondence and strategies/program recommendations
Proven ability to manage large projects (including budgets) and small teams simultaneously, function as a daily client contact, as well as develop and execute plans to meet client goals
Ability to write strategic media plans and a variety of media materials with limited oversight
Experience managing product launches, celebrity campaigns, milestone announcements, media events, participate in desk-side briefings, etc.