Posted in Public Relations 14 days ago.
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Location: Washington, Washington DC
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
We are on the hunt for the equivalent of a PR beat reporter – an expert storyteller who is also a subject matter expert, in this case in energy. This individual will combine those two specialties to find and to bring to life stories across earned, owned and digital channels for a range of energy and sustainability clients in Edelman’s DC office. This is a chance to not just talk about how “the media landscape is changing,” but a chance to join the team
helping to build how Edelman is responding to those changes.
This individual will straddle two teams, reporting into the energy team within our Sectors practice, but also our Media Center of Excellence, where he/she will represent the energy team and serve as a mentor who establishes and shares best practices for media relations and storytelling across the office. The Media Center of Excellence is a group of media experts across Edelman’s various teams, and includes former press secretaries, spokespeople, journalists and media relations experts.
The ideal person will support and help drive a robust multi-channel newsroom approach for any project, utilize Edelman’s overall resources to help build the most strategic and creative approach to media and branded content programs, provide guidance to the team to aid in developing their overall knowledge and understanding of the earned media landscape and how to best craft earned-centric campaigns and ideas. The Media & Editorial Specialist will have sound judgment and proven problem-resolution skills and will consistently demonstrate professionalism and ethical business behaviors.
She/he will also have experience working directly with energy and environmental journalists, from top-tier outlets to trades and be well versed in the top energy and environmental stories in the news. The position requires strong networking and writing skills. You should be a capable speaker, organized, confident and professional. You should be prepared to work in an all aspects of energy and environmental media relations, from promoting consumer-friendly campaigns and press events to highly technical and regulatory milestones. An existing network of media contacts (print, online and broadcast) is essential. We are looking for a team player who is driven by the promise of delivering powerful energy and environmental stories to media and directly to our clients’ audiences. The role requires at least eight years of relevant experience at a public relations agency, energy or environmental organization or association and/or as a journalist.