Media and Editorial Lead, Energy at Daniel J. Edelman Holdings

Posted in Public Relations 14 days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Washington, Washington DC





Job Description:

Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

We are on the hunt for the equivalent of a PR beat reporter – an expert storyteller who is also a subject matter expert, in this case in energy. This individual will combine those two specialties to find and to bring to life stories across earned, owned and digital channels for a range of energy and sustainability clients in Edelman’s DC office. This is a chance to not just talk about how “the media landscape is changing,” but a chance to join the team 

helping to build how Edelman is responding to those changes.


This individual will straddle two teams, reporting into the energy team within our Sectors practice, but also our Media Center of Excellence, where he/she will represent the energy team and serve as a mentor who establishes and shares best practices for media relations and storytelling across the office. The Media Center of Excellence is a group of media experts across Edelman’s various teams, and includes former press secretaries, spokespeople, journalists and media relations experts.


The ideal person will support and help drive a robust multi-channel newsroom approach for any project, utilize Edelman’s overall resources to help build the most strategic and creative approach to media and branded content programs, provide guidance to the team to aid in developing their overall knowledge and understanding of the earned media landscape and how to best craft earned-centric campaigns and ideas. The Media & Editorial Specialist will have sound judgment and proven problem-resolution skills and will consistently demonstrate professionalism and ethical business behaviors.

She/he will also have experience working directly with energy and environmental journalists, from top-tier outlets to trades and be well versed in the top energy and environmental stories in the news. The position requires strong networking and writing skills. You should be a capable speaker, organized, confident and professional. You should be prepared to work in an all aspects of energy and environmental media relations, from promoting consumer-friendly campaigns and press events to highly technical and regulatory milestones. An existing network of media contacts (print, online and broadcast) is essential. We are looking for a team player who is driven by the promise of delivering powerful energy and environmental stories to media and directly to our clients’ audiences.  The role requires at least eight years of relevant experience at a public relations agency, energy or environmental organization or association and/or as a journalist.  

Responsibilities:


  • Demonstrate tactical proficiency in media relations, including creating and driving both traditional and social media outreach plans, as well as proactively pitching media outlets on an ongoing basis


  • Lead integrated brand newsrooms for a major energy clients that incorporate social content, owned content and earned pitching


  • Oversee staff development through mentoring, coaching, consistently providing feedback and conducting reviews, including story conception and editing copy


  • Ideate, set, and execute editorial strategies for clients


  • Conceive and oversee content programs for client campaigns across all platforms


  • Oversee assigning of work to appropriate teams internally and to freelancers


  • Demonstrate ability to lead day to day media work and supervise projects and junior team members, manage up, and proactively lead daily program pieces independently with little oversight


  • Serve as client’s daily media contact and act as overarching client lead when appropriate; address client issues thoughtfully and effectively


  • Consistently produce high quality internal and external communications content 


  • Showcase a network of influencers, and an ability to maintain and develop key media contacts; pitching stories to national and local print, online, television and radio media


  • Effectively navigate and manage potential internal/external client issues; showcase an ability to course correct and provide strategic and effective solutions


  • Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct


  • Understand Edelman and department vision and his/her own role in achieving it

Basic Qualifications:


  • Eight years of experience, with the majority of that time spent building and activating earned media stories – either as a PR professional, content creator, or journalist  


  • Ability to research, interview, write and edit a range of media communications (bios, conference reports, media alerts, pitch emails, post-project recap reports), as well as overarching client and campaign strategy plans


  • S/he must have a solid grasp of all traditional and new media tools, and be able to recommend a variety of strategies and tactics to his/her internal clients


  • S/he must be able to demonstrate excellent storytelling skills, and provide sound, level-appropriate media counsel with all levels of internal client contacts


  • Demonstrates a consistent ability to develop, manage and implement strategic media relations and account-specific initiatives across a variety of communications channels



Preferred Qualifications:

  • The Media & Editorial Specialist should have a bachelor’s degree in a related field and a proven ability to manage multiple medium-sized projects simultaneously. S/he should be able to develop communications plans, implement public relations tactics and impart knowledge to more junior team members. S/he should have strong research, writing, editing and client interaction skills, perform well under pressure and be a team player.