Posted in Management 11 days ago.
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Location: Atlanta, Georgia
Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Edible is a nimble specialty agency within the Daniel J. Edelman (DJE) network, compromised of food and beverage experts who understand the rapidly changing landscape of food marketing. Edible’s practice is filled with experts and specialists who make it their business to understand the food and beverage space and deliver integrated marketing programs. Our independence keeps us nimble, thoughtful and resourceful, allowing us to invest in the best people in the business.
We’re looking for a food-industry and food-lifestyle savvy team member to help us continue to deliver award winning work and impact the food and beverage landscape.
The role will focus on media and influencer programs and relations. The team member must have a deep understanding of media relations and the current media landscape, experience pitching and securing top-tier media coverage (a focus on national food media is a plus) and bring relationships with key reporters to their team and clients. The team member must also have an understanding of how to engage with influencers and have experience of working with bloggers and lifestyle, family influencers.
The right person will thrive in a fast paced, team-oriented, collaborative environment working with consumer and food brands.
Demonstrates a deep knowledge of integrated Communications Marketing principles and strategies
Demonstrates understanding of key client information including business strategy, industry issues, products and services, key customers and competitors
Demonstrates understanding of and implements public engagement and social media programs
Demonstrate an understanding of influencer and blogger programs and process associated with securing influencers / bloggers.
Manages media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
Writes press materials and internal communications
Edits and proofreads written materials for quality and adherence to appropriate writing style
Crafts materials for influencers / bloggers
Works with internal audiences on influencer contracts and any procurement needs
Develops client interaction skills
Implements traditional and online research techniques
Demonstrates understanding of how to use and apply basic social media tools to client objectives, including blogs, Twitter, RSS feeds, microblogging, social networks, etc.
Participates and assists in program brainstorming, development and planning
Manages projects using organizational skills, working with colleagues, vendors and support agencies and keeping project leaders apprised of status
The Account Executive must have at least one years of relevant experience in Communications Marketing fields including public relations, digital, social, project management, research, advertising, management consulting, media and publishing.
A bachelor’s degree in a relevant field from an accredited college or university
Intricate level of understanding of the account(s), the clients’ businesses, products, markets, personnel, outside influencers, opposition, etc.
Solid grasp of all basic public relations tools and how they are used to achieve client goals
Strong research, writing and editing skills and the ability to develop media contacts/relationships
Fundamental understanding of media outreach assignments and the ability to apply experience and initiative in developing appropriate traditional and online media strategies
Strong research, writing, editing and client interaction skills, perform well under pressure and be a team player.