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Growth Marketing Manager (B2B) - New York at Nearpod in BROOKLYN, New York

Posted in Management 30+ days ago.

This job brought to you by eQuest

Type: Full-Time





Job Description:

Company Overview:

At Nearpod, we strive to bring joy and engagement into every classroom. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We have offices in both Fort Lauderdale, FL and Brooklyn, NY.

Location: Brooklyn, NY 

Position Overview:

The Manager of B2B Demand Generation leads the creation and tactical execution of all programs, campaigns and tactics that contribute to Nearpod’s B2B opportunity, pipeline and revenue goals. Reporting to the Head of Growth Marketing and working closely with the Sales team, this person will be responsible for driving new school/district leads, opportunities, and revenue for the Nearpod Sales team. 

This role will be responsible for creating a scalable demand generation and reporting function, driving the successful execution – and impact -- of the plan across the customer lifecycle to achieve acquisition and activation targets. Expertise in executing multi-channel integrated campaigns will be critical for this role. 

In addition, this person will also understand how funnel optimization changes the need to deliver more volume, and will have experience and a toolkit of tactics aimed at constant testing and optimization.

Responsibilities:


  • Propose, develop, test and execute multi-channel acquisition programs that seamlessly integrate events, digital, content, email, web, direct mail, paid advertising, social and account-based marketing.


  • Closely collaborate with field marketing and regional sales teams to strategize and prioritize efforts


  • Develop segmented nurture campaigns to support SDR efforts as well as drive bottom-of-funnel conversions


  • Collaborate with Marketing Ops / GTM Ops to update lead scoring


  • Work with the sales team to optimize the prioritization of leads and develop strategies for targeted follow-ups


  • Create and track demand generation performance, quality and business impact through key metrics including enabling lead flow and end-to-end reporting and analytics; define and track lead forecasts and conversion rates


  • Partner and collaborate with various Marketing stakeholders including: Product, digital, and corporate marketing to inform consistent messaging across demand generation campaigns


  • Develop strong relationships with sales leaders and individual account executives to approach challenges collaboratively and align activities to sales team goals.

Qualifications:


  • 4+ years of B2B demand generation experience, with tangible integrated marketing campaign examples (direct mail, print, digital, paid, etc.)


  • Deep experience with Pardot and Salesforce


  • Track record of successfully creating and implementing growth strategies in SaaS environments


  • Ability to manage multiple projects in an agile and deadline-driven environment


  • strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities


  • Self-starter who thrives in a fast-paced environment and can make decisions quickly


  • Excellent verbal and written communication skills 


  • Ability to work cross-functionally and drive influence within the organization 


  • Highly organized and strong project management skills - proven ability to multi-task and juggle multiple campaigns at the same time


  • Extra Credit: Previous experience in the K-12 edtech space


Employment Requirements: Must be authorized to work in the U.S. without restrictions
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Company Overview:

At Nearpod, we strive to bring joy and engagement into every classroom. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We have offices in both Fort Lauderdale, FL and Brooklyn, NY.

Location: Brooklyn, NY 

Position Overview:

The Manager of B2B Demand Generation leads the creation and tactical execution of all programs, campaigns and tactics that contribute to Nearpod’s B2B opportunity, pipeline and revenue goals. Reporting to the Head of Growth Marketing and working closely with the Sales team, this person will be responsible for driving new school/district leads, opportunities, and revenue for the Nearpod Sales team. 

This role will be responsible for creating a scalable demand generation and reporting function, driving the successful execution – and impact -- of the plan across the customer lifecycle to achieve acquisition and activation targets. Expertise in executing multi-channel integrated campaigns will be critical for this role. 

In addition, this person will also understand how funnel optimization changes the need to deliver more volume, and will have experience and a toolkit of tactics aimed at constant testing and optimization.

Responsibilities:


  • Propose, develop, test and execute multi-channel acquisition programs that seamlessly integrate events, digital, content, email, web, direct mail, paid advertising, social and account-based marketing.


  • Closely collaborate with field marketing and regional sales teams to strategize and prioritize efforts


  • Develop segmented nurture campaigns to support SDR efforts as well as drive bottom-of-funnel conversions


  • Collaborate with Marketing Ops / GTM Ops to update lead scoring


  • Work with the sales team to optimize the prioritization of leads and develop strategies for targeted follow-ups


  • Create and track demand generation performance, quality and business impact through key metrics including enabling lead flow and end-to-end reporting and analytics; define and track lead forecasts and conversion rates


  • Partner and collaborate with various Marketing stakeholders including: Product, digital, and corporate marketing to inform consistent messaging across demand generation campaigns


  • Develop strong relationships with sales leaders and individual account executives to approach challenges collaboratively and align activities to sales team goals.

Qualifications:


  • 4+ years of B2B demand generation experience, with tangible integrated marketing campaign examples (direct mail, print, digital, paid, etc.)


  • Deep experience with Pardot and Salesforce


  • Track record of successfully creating and implementing growth strategies in SaaS environments


  • Ability to manage multiple projects in an agile and deadline-driven environment


  • strong verbal communication, proven team collaboration skills, and demonstrated leadership and influence abilities


  • Self-starter who thrives in a fast-paced environment and can make decisions quickly


  • Excellent verbal and written communication skills 


  • Ability to work cross-functionally and drive influence within the organization 


  • Highly organized and strong project management skills - proven ability to multi-task and juggle multiple campaigns at the same time


  • Extra Credit: Previous experience in the K-12 edtech space


Employment Requirements: Must be authorized to work in the U.S. without restrictions
 
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.