This job listing has expired and the position may no longer be open for hire.

Digital Communication Strategist at CareCore National, LLC in FRANKLIN, Tennessee

Posted in General Business 30+ days ago.

This job brought to you by eQuest

Type: Full-Time





Job Description:

Summary

Owns all internal content, media, and messages used to create awareness. Acts as administrator for company-wide intranet site (evi). Maintains/uploads new content to evi and manages day-to-day site operations. Remediates critical site issues to continually improve and update evi by working with the third-party vendor and internal stakeholders. Works with internal stakeholders to ensure that evi is eviCore's main source of internal content. Partners across the enterprise to cascade information into appropriate internal areas to keep eviCore's employees informed and motivated.

Content Resources: Writes content for infographics and client case studies for downloading.

Communications: Writes e-mail newsletters and collaborates for content in publications.

Social Media: Assists in reviewing content that is posted to social media, develops and writes insights posts for campaign(s), and cross-promotes content featured on other platforms.

Editorial Calendar: Ensures content is on track for publication dates and moves content through review workflow.

Digital Marketing & Communications


  • Oversee client email marketing efforts (E-mail blasts, E-newsletters) and be responsible for ongoing optimization

  • Responsible for project management and development of materials for internal employee-related communications

  • Help develop and provide input to the creative planning of annual marketing and communications materials

  • Oversee research and analysis to determine community wants and needs


Social Media Marketing & Communications


  • Develop content strategies for growing our digital and internal platforms in collaboration with internal teams

  • Manage the editorial calendar

  • Brainstorm new ideas, strategies, and innovative ways to engage and grow our audience in collaboration with internal teams


Client Content Marketing


  • Provide input on content marketing strategy, including defining audience personas and content mission, setting clear marketing objectives for content, and defining how the organizations' content integrates with the rest of our objectives

  • Work collaboratively with SMEs to execute on the creation of solution-based content for priority campaigns

  • Create and maintain website content in collaboration with internal teams


Branding


  • Ensure brand consistency and facilitate the smooth, productive and timely workflow for deliverables supporting brand awareness initiatives and future strategic branding initiatives

  • Ensure our branding standards and messaging are maintained across all platforms

What You Should Have


  • Bachelor's Degree in Marketing or related field required

  • 5+ years of experience in B2B digital marketing and advertising

  • Excellent grasp of social media & website metrics and best practices

  • Demonstrable experience with email marketing, lead generation and SEO

  • Basic knowledge of HTML and CSS required


Our Company and What We Offer

eviCore healthcare is committed to making a positive impact on healthcare, and also making a positive impact on our employees. eviCore offers a variety of perks and benefits including, but not limited to:


  • Full medical, dental, vision, and vision benefits with employer funded HSA starting day 1

  • Strong work/life balance with 15 days of PTO (starting) per year plus paid holidays

  • Education assistance and tuition reimbursement along with ample opportunities for growth

  • Time away from work programs including employer paid short-term and long-term disability, caregiver leave, BTO (bought-time off) options, company paid volunteer community service hours, and more

  • Onsite fitness facilities, casual dress code- wear your jeans to work, and two comprehensive employee discount programs

  • Health coaching, Employee Assistance Program, resiliency and stress management solutions, Adoption Assistance Program and additional resources to support your well-being

  • Life & Accidental Death Dismemberment and additional Accidental Injury, Critical Illness, and Hospital Care Insurance

  • 401k retirement plan with company match of 50% employee contributions up to 6%


And so much more! Check out evicore.com/careers to see all of the perks and benefits we offer.