Owns all internal content, media, and messages used to create awareness. Acts as administrator for company-wide intranet site (evi). Maintains/uploads new content to evi and manages day-to-day site operations. Remediates critical site issues to continually improve and update evi by working with the third-party vendor and internal stakeholders. Works with internal stakeholders to ensure that evi is eviCore's main source of internal content. Partners across the enterprise to cascade information into appropriate internal areas to keep eviCore's employees informed and motivated.
Content Resources: Writes content for infographics and client case studies for downloading.
Communications: Writes e-mail newsletters and collaborates for content in publications.
Social Media: Assists in reviewing content that is posted to social media, develops and writes insights posts for campaign(s), and cross-promotes content featured on other platforms.
Editorial Calendar: Ensures content is on track for publication dates and moves content through review workflow.
Digital Marketing & Communications
Oversee client email marketing efforts (E-mail blasts, E-newsletters) and be responsible for ongoing optimization
Responsible for project management and development of materials for internal employee-related communications
Help develop and provide input to the creative planning of annual marketing and communications materials
Oversee research and analysis to determine community wants and needs
Social Media Marketing & Communications
Develop content strategies for growing our digital and internal platforms in collaboration with internal teams
Manage the editorial calendar
Brainstorm new ideas, strategies, and innovative ways to engage and grow our audience in collaboration with internal teams
Client Content Marketing
Provide input on content marketing strategy, including defining audience personas and content mission, setting clear marketing objectives for content, and defining how the organizations' content integrates with the rest of our objectives
Work collaboratively with SMEs to execute on the creation of solution-based content for priority campaigns
Create and maintain website content in collaboration with internal teams
Ensure brand consistency and facilitate the smooth, productive and timely workflow for deliverables supporting brand awareness initiatives and future strategic branding initiatives
Ensure our branding standards and messaging are maintained across all platforms
What You Should Have
Bachelor's Degree in Marketing or related field required
5+ years of experience in B2B digital marketing and advertising
Excellent grasp of social media & website metrics and best practices
Demonstrable experience with email marketing, lead generation and SEO
Basic knowledge of HTML and CSS required
Our Company and What We Offer
eviCore healthcare is committed to making a positive impact on healthcare, and also making a positive impact on our employees. eviCore offers a variety of perks and benefits including, but not limited to:
Full medical, dental, vision, and vision benefits with employer funded HSA starting day 1
Strong work/life balance with 15 days of PTO (starting) per year plus paid holidays
Education assistance and tuition reimbursement along with ample opportunities for growth
Time away from work programs including employer paid short-term and long-term disability, caregiver leave, BTO (bought-time off) options, company paid volunteer community service hours, and more
Onsite fitness facilities, casual dress code- wear your jeans to work, and two comprehensive employee discount programs
Health coaching, Employee Assistance Program, resiliency and stress management solutions, Adoption Assistance Program and additional resources to support your well-being
Life & Accidental Death Dismemberment and additional Accidental Injury, Critical Illness, and Hospital Care Insurance
401k retirement plan with company match of 50% employee contributions up to 6%
And so much more! Check out evicore.com/careers to see all of the perks and benefits we offer.