Elder Care Alliance of San Francisco dba AlmaVia of San Francisco
Equal Employment Opportunity/M/F/disability/protected veteran status
Location: US-CA-San Francisco Req ID: 2020-1756 Job Locations: Sales and Marketing
Category: Sales and Marketing Shift: Day
Who We Are
An Elder Care Alliance Community
AlmaVia of San Francisco
Do you enjoy working with seniors? Do you want to work in a setting where you are valued and appreciated? AlmaVia of San Francisco is a vibrant retirement community located within walking distance from the Daly City BART Station. We pride ourselves on being a person-centered community and value our employees and residents. We are currently hiring.
About This Career Opportunity
The Sales and Marketing Director:
Develops the annual sales and marketing plan and budget with input from Executive Staff to optimize program offerings to identified markets of older adults.
Participates in planning unit availability, pricing levels, marketable services, and advertising themes.
Is responsible for converting leads to move-in by maintaining sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness.
Generates weekly census and monthly activity status.
Manages advertising and promotional expenditures, initiating contracts with advertising resources for ad creation and placement.
Oversees creation, editing, and distribution of sales and collateral materials, in concert with overall ECA marketing standards.
Plans, organizes and executes marketing events both inside and outside of the community to create opportunities of exposure to our services.
Plans and executes effective outreach to increase community awareness of AlmaVia of San Francisco and quality aging services in general.
Represents and promotes AVSF to the larger community through special promotional events, prospective resident seminars, distribution of materials, and presentations.
Manages sales activities for all levels of care, screening, and interviewing of prospective residents and family members. Negotiates entrance fees and monthly rates with prospective residents.
Oversees and coordinates application and admission processes, contractual documentation and resident handbooks, establishment of resident file and face sheets in computer tracking system.
Maintains sales tracking processes such as prospective lists, sales activity reports, and facility vacancy and room readiness. Generates weekly census and monthly activity status.
Collaborates closely with management team to coordinate new admissions and internal moves of residents from one accommodation to another, and to find solutions to meet the changing needs of residents.
Provides training to staff as needed in customer relations and related topics.
Are You Qualified?
Here's what you need:
Bachelor degree in business, marketing, or related field required.
Minimum five years sales and marketing experience, with successful track record in identifying and building local relationships to drive business.
Demonstrated sales experience in senior living, hotel/ hospitality, or related healthcare environment.
Skills and Attributes:
Sensitivity and knowledge of working with older adults and the aging process.
Good written and verbal communication skills and organizational skills.
Ability to prioritize and manage a variety of projects simultaneously