Sales Business Development 3 at NI in Austin, Texas

Job Description:

The Role

Business Development function in NI is a key strategic differentiator in NI, which is designed to focus on leading new business growth aligned with NI business unit strategies. Business Development Managers are customer-facing best in class technical and business domain experts in NI's focused high potential growth areas, who will lead & enable the Sales organization to effectively generate new business through penetration into industry eco-systems and key accounts in the region. Business Development Managers also represent regional voice that will influence NI future offering decisions in business units to best support regional growth in their focused areas. The Semiconductor Senior Business Development Manager we are recruiting is a critical position in American market to lead NI’s growth towards new Semiconductor industry investment and developments trends in the market.

Key Responsibilities

• Develop and execute a Business Development Plan to lead sustainable business growth for next 1-3 years in your focused areas through leading and collaborating with other functions


• Engage in team selling with top semiconductor account managers in your focus regions


• Develop strong relationships and gain credibility with NI semiconductor-focused Application Engineers.


• Identify and solve customers’ new emerging technology challenges in order to establish NI’s credibility in your focus areas.


• Identify Semiconductor test trends in the region and develop the corresponding NI value propositions by working closely with US counterpart teams. 


• Provide product & market opportunity feedback to NI Business Unit product management team.


• Deliver technical presentation content to NI customer base.


• Lead the ongoing collection of market intelligence of competitive position and adoption of NI’s value proposition in your focus areas and regions.


• Provide recommendations to American regional leadership team on establishment of program/project priorities and resolving of issues that involve significant trade-offs between functionality, cost and time to market.


• Establish ecosystem through identifying and developing partner/integrator to drive business growth.


• Develop relationships with key technologists and managers at key customers at an executive level to provide direct input for new product test strategies.


• Work with BDMs/Sales globally to drive success throughout the entire value chain.

Key Performance Objectives

• Reach and exceed revenue growth targets for next 1-3 years.


• Reach and exceed early design wins and milestones in top semiconductor accounts in focus regions and focus applications.

Basic Qualifications

• BSEE required, MSEE and/or MBA preferred


• 8+ years’ industry experience in an engineering, applications, marketing role in a semiconductor or test & measurement company.


• Hands-on experience with lab automation test equipment or design validation experience is preferred.


• Extensive experience and domain knowledge in RF/microwave/mmWave technologies of design or test.


• Track record of excellent customer engagement skills and interpersonal relationship skills


• Understanding of semiconductor customer R&D & Test process and the decision-making flow of test equipment selection.


• Strong sales & business acumen, strategic thinking capability and entrepreneurship spirit


• Integrity, logic-thinking & learning, superior soft skills including actively listening, negotiation, Innovative and self-motivation and result-oriented


• Acceptance of 30%-50% travel time

Preferred Qualifications

• Demonstrated relationship with key semiconductors companies.


• Experience working with commercial communications technologies such as LTE, 5G, and WiFi


• Deep understanding of competitive T&M vendors’ RF test offerings.


• Be able to deal with change and uncertainty.


• Be highly creative and think outside the box


•  Understanding or mastery of NI platform would be a plus

Why NI?

There are many reasons to consider joining a company. Key among them are the people, the ideas, and the technology. At NI, we believe in the power and potential of connecting the three to create a path to success.

The people: We’re looking for curious and creative problem solvers who value diversity and fresh perspectives, are bold and kind, and willing to take chances.

The ideas: What did you want to be when you grew up? Did you want to program robots? Build flying cars? Leave the world better than you found it? At NI, we build on the big ideas of big dreamers to make their visions a reality.

The technology: With our tailored, software-connected approach, we support our customers through all phases of the product development cycle. From 5G and medical innovations to autonomous driving and the future of space travel, we help our customers Engineer Ambitiously every day.

We’ve long been globally recognized as a top employer. Our compensation and benefits are very competitive, as are our modern workspaces, career development and mobility opportunities, and a culture that fosters belonging and emphasizes community giving. We encourage our teammates to challenge the status quo and collaborate with one another to build innovative solutions.

No matter your career path, we’re here for you, for each other, and for the next generation of innovators who think bigger, aim higher, and go faster.

Are you up for the challenge of helping shape humanity for the next 100 years? If so, let’s get started, and let’s Engineer Ambitiously together.

Apply Now