Marketing Manager Amazon at McKesson Corporation in Richmond, Virginia

Posted in Other 4 days ago.

Type: Full time





Job Description:

Our B2C Marketing team was just created! Come join our performance driven team and play a key role in building growth for our Consumer business, with a focus on Marketplaces - Amazon. If you have experience developing strategic eCommerce marketing programs that create online demand, please read on. Our team is determined to develop the best in class digital shelf presence across McKesson eCommerce channels. The Marketing manager - Amazon will have an opportunity to analyze, formulate and implement cohesive eCommerce marketing strategies to ensure the best consumer experience is delivered and measurable in terms of content, discoverability and sales conversion, not to mention being involved in multiple projects with competing timelines.
As a Marketing manager - Amazon, you will be contributing to the aggressive growth of the eCommerce channel, with a focus on Amazon. Planning, developing and executing digital programs, product detail pages meet/exceed standards, ensuring content is robust, SEO optimized, keyword and A+/content rich. Also, ensuring paid marketing with Amazon, DSP is efficient and effective across metrics, i.e. ACOS, ROAS, etc. and identifying opportunities to enhance the consumer experience are just a few activities that will consume your day.

* This can be a remote position for the right individual; will need to be available east coast hours.

Critical Skills:
  • Experience with eCommerce Marketing on marketplaces, such as, Amazon, eCommerce brands, improving discoverability, product rankings, building out marketing programs that increases sales short/long term
  • Previous experience working with paid media, Amazon Advertising, DSP and/or Advertising agencies, assist in forecasting, monthly analysis, reporting and management of marketing spend, associated metrics, ROAS, ACOS to achieve sales goals
  • Ability to manage multiple projects, timelines and deliverables, i.e. competing priorities
  • Assist in managing 3rd party agencies, i.e. paid advertising, creative, programmatic
  • Creating content (copywriting, SEO/SEM, graphic design, imagery, comparison charts, checklists) for use on marketplaces, eRetailers, B2C.com, social, email, etc., make revisions and management of content updates though content management systems to improve SEO rankings, consumer engagement, education and retention
  • Working in concert with stakeholders across the organization including Marketing, Merchandising, Product Strategy and Supplier Partnerships
  • Experience and ability to learn new technologies, platforms & techniques to help drive customer engagement & revenue, ChannelAdvisor, PIM system, content management systems, Google Analytics, etc.
  • Comfortable working independently in a multi-task fast-paced eCommerce environment and a self-starter.
  • Advanced proficiency with Office 365

Education:
Bachelor's degree in marketing, business or related field or equivalent experience

Minimum Requirements:
  • Minimum 6 years of eCommerce marketing experience - Amazon/Marketplaces, including developing, planning, executing, tracking and measurement of digital marketing programs, promotional offers
  • Experience managing content creation, identifying content needs, problem solving to achieve desired goals, metrics
  • Managing 3rd party agencies effectively, i.e. paid advertising, programmatic, creative, etc.
  • Analysis, forecasting skills to compile data, create monthly reports, powerpoint slides, ad hoc requests
  • Experience with ChannelAdvisor, Salsify, Google Analytics/Google Tag Manager, PIM systems, Content Management Systems and other SAAS platforms as needed
  • Comfortable working independently on a multi-task, fast paced, self-starter team
  • Excellent communication skills


McKesson is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to McKessonTalentAcquisition@mckesson.com . Resumes or CVs submitted to this email box will not be accepted.

Current employees must apply through the internal career site.

Join us at McKesson!