Credit Risk Marketing Manager at LexisNexis in Alpharetta, Georgia

Posted in Other 4 days ago.

Job Description:

The Credit Risk Marketing Manager, Business Services is responsible for initiating and executing fully integrated and innovative marketing programs to drive awareness, create demand and manage customer retention for Credit Risk solutions. This is a rare opportunity to join a dynamic, high performing marketing team supporting a high growth advanced analytics and data technology business promoting solutions with a mandate that truly matters. This role will support marketing solutions that help focus on the vast data- driven analytics that allow B2B and B2C customers to make better credit decisions and foster economic inclusion.

The successful candidate will manage all marketing activities including but not limited to lead generation (direct mail, digital advertising, search, email, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (logistics, contracting, communications and activation) and marketing communications. This role will navigate a matrixed environment while collaborating closely with stakeholders across functional areas to achieve revenue and profit targets for assigned solutions. The position reports to a Marketing Director for the Business Services division.

  • Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
  • Execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, webinars, etc.
  • Create high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
  • Coordinate event (tradeshows, user conferences, customer meetings and webinars) logistics, negotiations, activations and communications
  • Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
  • Work with various stakeholders for go to market product launches including development of communications, materials and promotions
  • Manage marketing budget and work with the Analytics team to track, analyze and report marketing results per initiative
  • Other duties as assigned such as marketing deliverables for acquisition integration and product migrations

  • 4-year college degree preferably in Marketing or Business, MBA preferred
  • A minimum of 7 years in marketing experience required, B2B marketing or technology fields preferred
  • Strong competence in project management and organization with ability to handle multiple projects/deadlines
  • Strong attention to detail
  • Critical thinker and problem solver
  • Highly influential communicator with excellent written and verbal communication skills
  • Experience in working in a matrix environment with multiple stakeholders and partners
  • Experience with lead generation programs including use of marketing automation tools
  • Proficient with content development and management
  • Experience with digital and direct response marketing programs
  • Acumen in strategic planning and executing integrated marketing programs, campaigns and tactics
  • Expertise with event planning and activation
  • Experience with agency management, creative oversight and contract negotiations
  • Self-starter and passionate with strong bias towards driving results
  • Proven ability to optimize programs to meet goals using analytics
  • Ability to travel as necessary
  • Budgeting responsibility

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or .

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