Are you an experienced Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you're passionate about what science can do to make a difference to patients' lives and ready to discover what you can do - join us.
At AstraZeneca every one of our employees makes a difference to patient lives every day. Each and every one of us believes that science has the ability to change lives and that to deliver this takes many people with many skill sets. When we deliver a life-changing medicine, that success comes from the combined efforts of all of our people. As an Associate Director, Marketing, in Wilmington, DE, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives.
The Associate Director, Marketing contributes to the development and execution of marketing plans to maximize the value of AstraZeneca's portfolio and pipeline. The Associate Director, Marketing is responsible for working with the Brand Leadership team to develop and measure aspects of the brand strategy with a specific focus on opportunity assessments, channel leadership, positioning, messaging, and launch/lifecycle planning. This role focuses on physician marketing in the renal space.
What you'll do
Contribute to the development of various aspects of the brand strategy, with specific focus on market opportunity assessment, brand positioning, messaging, and asset planning
Collaborate with cross-functional partners to bring Brand Strategy to realization through leadership of:
Market Research/Insight and analytics
Brand positioning and messaging
Integrated launch plans
Establish strong alliances with Consumer, Corporate Affairs, Medical, Regulatory and Market Access partners, providing input to cross-functional planning and programs by communicating brand strategy and identifying market opportunities and risks while working effectively to build campaigns/programs that deliver brand plan elements
Demonstrate ability to motivate, develop, and inspire employees. Ability to clearly communicate brand vision with passion and authenticity to marketing and cross functional teams
Lead defined work streams and brand opportunities as defined by the Sr Marketing Director, with accountability for the end product
Collaborate and lead without authority across functional areas; organize people, activities, communication & resources around a common goal and to achieve business objectives in a timely manner
Create sustainable, long-term relationships with collaboration partner and sales teams
Essential for the role
Bachelor's Degree; preferably in Business, Marketing, or the Sciences
5 years of Pharmaceutical or Healthcare experience
3 years of Pharmaceutical Marketing and Promotions experience
Leadership experience and team management skills
Experience developing brand channel strategy and executing against it
Experience managing complex projects at the project management level
Strong financial acumen with the ability to assess and get results
Successful project management experience with the ability to work with cross functional partners
Desirable for the role
Experience in HCP Marketing
Advance Degree in Business, Marketing, or the Sciences
Experience in Insight/Market Research
Experience across product life cycle (emerging, launch, in-line, mature)
Experience related to therapeutic area
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we're opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.
So, what's next!
Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
Where can I find out more?
Follow AstraZeneca on LinkedIn https://www.linkedin.com/company/1603/
Follow AstraZeneca on Facebook https://www.facebook.com/astrazenecacareers/
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