Job Description:

Marketing Specialist

Overview

Job Description Summary:

The Marketing & Communications Specialist is responsible for creating and executing marketing campaigns for towing and / or truck accessories products. This position will work with management, other internal stakeholders and our customers to grow brand relevance, maintain the health of our brands and strive to exceed revenue goals. The Marketing Coordinator is also responsible for developing and supporting go-to-market strategies for new products. This is done through the creation and execution of Marketing / Creative Briefs and robust Marketing Plans. This position reports to the Marketing Director.

Duties and Responsibilities:

The duties and responsibilities of the Marketing & Communications Specialist position will consist of, but are not limited to, the following:

Work with current team to engage new customers, optimize customer experience and improve customer retention resulting in increases in customer lifetime value
• Work cross-functionally to develop and execute go-to-market plans for new product initiatives


• Execute a comprehensive marketing strategy that maps back to CURT Group's mission and revenue goals


• Support brand positioning through deep understanding of target consumers, industry trends and competitive brands


• Analyze competitive data through consumer insights to determine the overall impact of programs and generate ideas/needs for the programs


• Grow brand performance across existing and new channels


• Develop and foster strong working relationships across the organization to achieve company goals


• Coordinate and execute consumer promotions through third-party relationships


• Drive display stand program with assistance of the Sales Team and Director of Business Development


• Establish and distribute swag products for the Sales Team to help support business relationships and improve tradeshow impact


• Manage and promote key marketing programs and campaigns by motivating the Sales Team to grow sales through incentive


• Foster key business relationships with core customers through the Team ARIES and CURT Champion programs


• Act as primary point of contact for all other customer requests, funneling needs through to the Creative Services Team


• Establish and maintain the CURT Group University webpages, keeping educational assets readily available for both customers and consumers


• Participate in the creation of a comprehensive social media strategy, working closely with the Digital Marketing team


• Perform other duties as assigned

Competencies:

• Customer Focus


• Decision Quality


• Results, Action Oriented


• Displaying Technical Expertise


• Time Management/Organizational Ability


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Requirements:

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  Work Experience: 3 years of marketing experience and demonstrated track record of success in developing and executing successful marketing campaigns


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  Education: Bachelor's Degree

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  Computer Skills: Proficient in Microsoft Office (Word, Excel, Outlook and PowerPoint)

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  Organization Skills: Excellent organizational, ability to multi-tasking and shift priorities as needed


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  Cross-functional Skills: Ability to communicate and collaborate across all functional areas


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  Communication Skills: Strong presentation and communication skills, both verbal and written; ability to communicate and collaborate within a high functioning team; professional & pleasant demeanor; demonstrated commitment to building strong business relationships with customer; ability to effectively communicate with senior leaders internally and with customers externally


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  Physical, Mental and Visual Skills: Ability to read, write, type and sit for long periods of time up to 8 hours per day; ability to analyze and solve complex problems; possess a high degree of attention to detail; some travel may be required


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  Physical Environment: Normal office environment, repetitive motions

Preferred Requirements:

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  Education: MBA or Master's Degree preferred

About CURT Group:

CURT Group a family of more than 900 associates world-wide. We believe that the customer is KING and our associates are our greatest ASSET. With headquarters in Eau Claire, WI our brands include CURT, ARIES, RETRAC, LUVERNE, and UWS. With manufacturing plants in Wisconsin, South Dakota, Florida, Mexico and eleven regional warehouses across North America and Canada, we are proud to offer our customers reliable service and dependable towing products and truck accessories.CURT Group is a global entity. In addition to our own facilities we interact with multiple manufacturers in foreign countries.

CURT Group is an Equal Opportunity Employer. CURT provides equal employment opportunity to all qualified individuals regardless of race, color, religion, sex, age, national origin, citizenship, veteran status, disability, sexual orientation, gender identity, genetic information, or any other factor protected by applicable federal, state or local law.

Pay Group : AAP/EEO Statement

LCI provides equal employment opportunity to all employees and applicants, without regard to race, color, religion, sex, age, national origin, citizenship status, disability, veteran status, genetic information, or any other legally protected category.