Manager Brand Strategy and Commercial Performance at IHG in Atlanta, Georgia
Posted in Management 30+ days ago.
Type: Full-Time
Job Description:
About us
Bringing True Hospitality to the world.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty, and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.
With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.
Your day to day
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Review and analyze brand health, market and industry data globally to understand current trends and opportunities within the brand to deliver on the needs of the market. Deep focus on Crowne Plaza, Hotel Indigo and LuxScale category
.•Focus primarily on mid- to long term trends and competitive position by market to identify opportunities and define required actions to improve brand health, performance and loyalty over medium (2 to 3 year) to long term (5 to 10 year).
•Determine strategic objective, in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design), commercial performance opportunities and owner ROI and recommend potential strategic initiatives to achieve those objectives. Work closely with owners / owner association on brand economics.
•Leverage Monthly Category Performance Meetings for Commercial & Brand Performance Optimization
•Contribute to the annual Brand planning process by providing insight into key brand opportunities
•Support ongoing efforts to optimize brand strategy and frameworks.
•Assess Guest Experience performance to inform on opportunities for innovation and operational remediation
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What we need from you
- Education
- Bachelor's or master’s degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
- Experience
- 6 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations, with demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees. Global experience a plus.
- Technical Skills and Knowledge
- •Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
- •Strong analytic skills and knowledge of the hotel performance ecosystem and drivers
- •Strong business acumen with core competency in translating insight into compelling business plans and initiatives
What we offer
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
IHG is an equal opportunity employer. Minorities/Females/Disabled/Veterans
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