Lead Product Manager - WW Marketing Experience at DocuSign in San Francisco, California

Job Description:

Lead Product Manager - WW Marketing Experience
Marketing | San Francisco, CA

If this position is eligible for remote employment in the US, the employee can work remotely in all but the following states: Alaska, Hawaii, Iowa, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign's Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
You will create and execute the roadmap related to marketing experiences worldwide, including all the ways in which customers learn about DocuSign. The role must be able to create a target state vision, size up opportunities, and be ruthless about prioritization. You will have the opportunity to have a massive impact on the business by creating a world class, seamless digital experience for DocuSign's customers.

This position is an individual contributor reporting to the Director, Product Management - WW Digital Experience and is designated Flex.

Responsibilities
* Be responsible for WW marketing experiences strategy and vision across desktop and mobile
* Drive end to end international expansion efforts for digital sales
* Use a combination of qualitative and quantitative data insights, as well as industry best practices to prioritize opportunities across the marketing funnel including the home page, global navigation, product pages, etc.
* Document crystal clear requirements and use cases to be passed on to Engineering and UX design for implementation
* Communicate roadmap and corresponding impact to stakeholders across the org
* Leverage a variety of research methodologies to inform requirements (User research, quantitative data, competitive analysis). This will be achieved with partnership with design and analytics teams.
* Partner with Data & Insights, and Testing Optimization teams to drive a continuous stream of A/B tests worldwide

Basic qualifications
* BA/BS in Marketing, Business, Design and Engineering; MBA / MA preferred
* 12+ years of experience in digital product management
* 8+ years of experience having worked directly with UX, Engineering, and Testing teams
* Experience driving complex projects across a large, cross functional organization.
* Track record of building experiences that effectively solve a customer pain point and yield significant business impact

Preferred qualifications
* Excellent written and verbal communication skills, with an ability to communicate with a wide range of team members and job functions, including executives, and to lead through influence across teams
* Demonstrated ability to analyze data from a variety of sources, identify key insights, spot optimization opportunities, and inform product decisions, with a bias to action and experimentation
* Requires knowledge of marketing best practices and industry insights to achieve world class acquisition and retention rates

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world's forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at accommodations@docusign.com.

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