Director, Marketing Management at Prudential Ins Co of America in Newark, New Jersey

Job Description:

Director of Digital Marketing Platform

Description

Responsible for driving the evolution of Prudential’s Digital Financial Wellness platform which is a key asset for our Workplace value proposition.  Goal of the Financial Wellness platform is to be a resource for Participants to help them improve their level of financial wellness by engaging them with relevant resources and solutions

Who we seek:

Do you love to think of new & innovative ways to market to our customers and drive real business outcomes? Does technology and data driven marketing excite you?

Do you want to work in a startup environment within a large, stable company?

Are you ready to engage in some of our company’s key strategic initiatives?

Do you recognize the importance of a strong organizational culture and can motivate a fast-paced, results-oriented team, without regard for organizational reporting lines?

If so, we may have an exciting new opportunity for you at Prudential.

The Customer & Digital Team at Prudential merges the entrepreneurial spirit of a start-up with the stability of one of the world's most established financial services companies to deliver best in class experiences to our customers. It’s an exciting and engaging environment with an agile mindset where team-members are encouraged to expand their skills, test creative boundaries, share new ideas, and, most importantly, have fun.

We are seeking a leader to drive the evolution of the Financial Wellness digital engagement platform.  The ideal candidate will have strong background on digital engagement platforms within the financial/retirement services industry.  This position plays an instrumental role in shaping the future of how Prudential engages its existing Retirement and Group Insurance customers to assist them in their Financial Wellness journey by enabling educational and solution resources. As part of the Customer & Digital Team, this person will partner with Corporate Financial Wellness, Retirement and Group Insurance to define the Financial Wellness digital strategic roadmap

You’ll get to be part of a team that has the speed, agility and excitement of a startup and the brand recognition and stability of Prudential. You will be encouraged to expand your skills, test your creative boundaries, share new ideas, and most importantly - have fun.

Primary Responsibilities:

• 
  

  Co-lead creation and execution of the Financial Wellness strategic digital roadmap

  
  


• 
  

  Drive cutting-edge customer experiences within the Financial Wellness digital platform

  
  


• 
  

  Responsible for the development and implementation of an Engagement and Cross-marketing vision and strategy within the Financial Wellness digital platform

  
  


• 
  

  Define and implement engagement standards and metrics for Financial Wellness digital platform

  
  


• 
  

  Partner across the organization to increase Participant engagement with the Financial Wellness digital platform

  
  


• 
  

  Problem Solving and ideation to continuously increase end-user and Employer engagement.

  
  


• 
  

  Develop and execute a test and learn digital marketing strategy for Prudential customer engagement that creates economic value for the business

  
  


• 
  

  Perform data driven analysis to inform enhancements, features and the digital roadmap

  
  

Qualifications:

• 
  

  8+ years of experience in marketing and/or managing digital platforms, specifically in financial services and/or internet enabled businesses. Bachelor’s degree, MBA preferred

  
  


• 
  

  Experience using agile methodologies and tools to deliver products and solutions 

  
  


• 
  

  Experience managing large technical projects, defining strategic approach and overseeing delivery is a plus

  
  


• 
  

  Proven experience in gathering and transforming business/customer needs into an actionable product roadmap, and product roadmaps into product requirements

  
  


• 
  

  Passion for and experience with designing functional yet beautiful and highly engaging customer experiences

  
  


• 
  

  Exceptional oral and written communications skills. Strong Executive Presence

  
  


• 
  

  Demonstrated ability to lead and influence senior executives across multiple business units and functions

  
  


• 
  

  Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team

  
  


• 
  

  Excellent consultative skills and ability to form strong business relationships at all levels

  
  


• 
  

  Curious and innovative mindset that inspires those around them (regardless of level) to be creative and try new things

  
  

-

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law. 

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:

If you need an accommodation to complete the application process, which may include an assessment, please call (800) 433-8960, prompt 4 or email accommodation.h&w@prudential.com.

Please note that the above number and email are solely for individuals with disabilities requesting an accommodation.  If you are experiencing a technical issue with your application or an assessment, please email careers@prudential.com to request assistance.

Apply Now