Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that deliver game-changing business benefits. Our cloud communications solutions and multi-cloud application ecosystem power personalized, intelligent, and effortless customer and employee experiences to help achieve strategic ambitions and desired outcomes. Together, we are committed to help grow your business by delivering Experiences that Matter. Learn more at www.avaya.com.
ABOUT THE OPPORTUNITY
The candidate for this position needs to have a solid background in B2B technology marketing and working closely with sales/channels teams. Our ideal candidate is well rounded, able to communicate confidently, understands solutions marketing and has previously run customer-centric programs, field/channel marketing and digital campaigns in a tech B2B company. Will be responsible for Avaya's entire portfolio marketing in the region, including its Collaboration, Customer Experience, and Cloud services and solutions.
To be successful in this role you will have a business and marketing orientation with an ability to combine the two to enable sales and drive an Avaya thought-leadership agenda with customers and partners in the US Region.
ABOUT THE RESPONSIBILITIES
Directs all marketing strategy and execution to enable sales to meet its sales pipeline, revenue and customer references goals.
Leads regional field marketing across all solution areas to execute the plan as a key part of global marketing management.
Designs and executes solutions field enablement programs for sales and channels based on company solutions content and field best practices.
Develops and executes a targeted marketing plan, strategy and related multi-faceted campaigns and events.
Leads the conversation with sales to segment and target customers for go-to-market engagement and then design a content and delivery strategy that can drives a thought-leadership agenda/conversation with key stakeholders in those companies.
Drives competitive activity, monitors customer business and technology needs and provides aggregated feedback into the overall marketing plan, content and campaigns.
Identifies and maintains contact with local suppliers, industry associations and influencers in support of the plan.
Acts as a virtual liaison for corporate programs and launches within region.
Runs all communications activities including press, social, influencer relations and internal
A key subject matter expert contact for global press and analyst engagement in the country.
Builds a repeatable engagement framework and process to ensure scale and efficient execution.
ABOUT THE REQUIREMENTS
5+ years' experience and a bachelor's degree or equivalent experience of which at least 5 years in sales/marketing technology to large, complex organizations.
SKILLS & COMPETENCIES:
Customer-centric, positive attitude, high energy, resourceful, self-motivated, takes intelligent risks and initiative.
High focused on ROI/ outcomes/action.
Business and sales vs. technically oriented.
Used to influencing sales executives based on outcome of data analysis.
Deals with matrix management initiates and fosters relationships with regional marketing teams to ensure the effective implementation of content and campaigns with local plans.
Solid communication skills -- able to adapt company messages into effective localized sales positioning, offers, differentiated point of views (POVs) and smart questions.
Understandslarge company business management and operations, including sales revenue and pipeline principles.
Sound budget reporting and management experience.
Bachelor's degree or equivalent experience
5 - 8 Years of Experience
Bachelor degree or equivalent experience