At AT&T, we're connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Innovation powers all that we do, and our groundbreaking solutions deliver compelling communication and entertainment experiences to millions of customers worldwide. As part of our team, your next big idea could be our newest innovation. Here's your opportunity to combine your passions for entertainment, media and technology to transform our company and your career.
Right now, AT&T Fiber is one of the fastest growing, most visible product offerings in our company's suite. With ambitious objectives in a competitive environment, we need a a left-brain dominant person to complement the team of right-brained creative thinkers on the marketing team. We need an individual who is analytic, creative, strategic and high-minded. A manager who will dive into the trenches with our product, research, pricing/offers, marketing/media tactics & work with business analytics team aligning to the same goal: deliver sticky gross adds! This perfect candidate will be raise-their-hand confident, roll-up-their-sleeves dedicated, and they'll have the grit to smile when, at 6pm, the 4th fire drill of the day rolls into their inbox. More specifically, this role has the overall responsibility for research/reporting performance of our Fiber New Build marketing/media tactics.
This will be a critical job focused on fiber new build acquisition marketing, reporting to the Director of Broadband Marketing. As our Lead Product Marketing Manager, you will be critical to tracking the performance of all Fiber New Build marketing/media investments. The manager will have responsibility for ensuring that a multi-million dollar working media budget is spent effectively through performance tracking, forecasting, and reporting. He or she is expected to work cross-functionally with various vendors and internal AT&T stakeholders to produce and automate reports that will inform optimization and increased or decreased investments. Optimization of the broadband P&L is key as your insights will be needed to maximize our marketing budget. You should be organized, detail-oriented and feel comfortable in a fast-paced environment.
THE PERFECT CANDIDATE You are tenacious, thoughtful and you hate sloppy. You project confidence and can easily take over when your boss is double-booked and needs you to sit in for her. You're comfortable with "white space," are comfortable with the unknown, and can structure ambiguity into deliverables that everyone can understand. You're a team player and a self-starter. Accountability is your middle name, and you're here to finish what you've started. You're a developer of succinct, presentable data-informed narratives, and you're always a step ahead-formulating answers to solve problems we can't yet see on the horizon. Communication is a strong suit for you, and you don't leave people guessing about the next step. You have a strong sense of urgency. You're dedicated to this company and what we've been building for over a hundred years, but you're also a change agent who is eager to make your mark. On day one, you'll be ready to galvanize our work. Your old boss will be devastated when you leave.
KEY PROJECTS AND RESPONSIBILITIES:
Owns and produces marketing/media effectiveness performance dashboard and reporting for all broadband new build tactics. Tracks KPIs against forecast and plan
Creates ad hoc reporting to identify gains/gaps to budget/forecast. Establishes benchmarks for all KPIs.
Influences plans based on historical performance and future media investments
Tracks and evaluates creative performance with program managers and creative agency
Works with Business Analytics to track multi-media attribution of each tactic
Tracks impacts of offers, pricing, message, and tactic testing. Facilitates test and learn strategies to glean best practices, iterate, and deploy new acquisition tactics
Works with other departments to track sales attribution methodology where marketing performance has not been established
Key player in business decisions and strategy based on actionable insights. Analyzes multi-million-dollar spend ROI to maximize fiber growth
This is a work from home position that can be located anywhere in the United States. #virtualwork #virtualjob
Ready to join our team? Apply today.
(in addition to job title specific)
Exceptional analytic and fact-based decision-making skills, experience gleaning media performance insights from reports and quantitative analysis.
Strong financial, trends and data skills with a keen understanding of marketplace and consumer dynamics. Recognize P&L pressures on Product and anticipates next steps/desired actions
Excel ninja: craft data-informed narratives with ease and precision
PowerPoint storyteller: articulate clever strategy; simple but impactful
Experience with media performance insights
Adept at MS Excel and reporting tools such as Power BI, Tableau, and SQL