Job Description:

Sr Marketing Specialist

Job Locations

US-VA-Virginia Beach | US-VA-Tysons Corner | US-VA-Richmond | US-VA-Virginia Beach | US-NC-Raleigh | US-NC-Charlotte

Overview

About Us

WE ARE VHB-a passionate team of engineers, scientists, surveyors, planners, and designers tackling exciting challenges in the transportation, real estate, institutional, applied technology, and energy industries-serving a range of public- and private-sector clients. At VHB, we are dedicated to improving mobility, enhancing communities, and balancing development and infrastructure needs with environmental stewardship.

We are creative problem-solvers
• We work hard, and we give back


• We are diverse, caring, welcoming, and fun!

It's not surprising that VHB has consistently been rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We're growing, and we hope you'll join us!

About the Position

Washington, DC; Tysons, Richmond, Williamsburg, or Virginia Beach, VA; or Charlotte or Raleigh, NC

At VHB, we're elevating A/E/C marketing. We're looking for a senior marketer who thrives on finding new, creative ways to sell your story-you know how to develop compliant proposals in response to complex RFPs, and you love weaving a strong theme throughout your proposals to make them cohesive. You're a strategic thinker ready to partner with engineers, scientists, planners, and designers from pre-positioning through project delivery, going beyond "can we do the work?" to "this is how we will win the work!"

You'll be joining a growing, connected team of marketers in our Mid-Atlantic region, driving business growth across the government, transportation, real estate, institutional, and energy markets. Here's what your future coworkers have to say:

• "Teamwork actually works on our team-we're supportive, resourceful, and genuinely like one another."


• "Defined career paths for marketers exist at VHB! The company helps you get to where you want to go-even as far as an Associate or Principal."


• "We can use the word 'strategic' in reference to a proposal and mean it!"


• "Technical staff are open to listening to marketing's perspective. We have a true seat at the table at VHB."

Responsibilities

Proposals

In this role, you will tackle our region's most complex and strategic pursuits. You will:

• Take the lead marketing role in the development of pursuits, with marketing leadership/management oversight as needed. Serve as an active strategist and collaborative partner with technical staff and the Pursuit Champion. Create and manage the proposal development assignments and schedule.


• Organize and facilitate pursuit strategy meetings prior to RFP release (SWOT analysis, competitor analysis, visibility planning, theme development, etc.). Participate in and/or facilitates pursuit SWOT analyses. Identify differentiators and how clients perceive the firm and its competitors.


• Develop and communicate win themes and approaches to win. Independently weave win themes into all proposal sections using writing and editing skills. Independently write sections that are compliant and require minor editing. Partner with graphic designer to develop visuals that align to messages.


• Organize and coach technical staff on pursuit presentations. May facilitate story boarding sessions, as requested.


• Serve as a mentor to less experienced marketing staff. May provide peer QA/QC of proposals.

Visibility/Client Maintenance & Development

If you're the right fit for this role, you know that a pursuit involves much more than just the proposal! You'll be working across the Client Maintenance/Development - Visibility - Pursuit cycle. You will:

• Understand the opportunity pipeline process and may help to manage active updating and pre-positioning activities around opportunities. Develop qualifications packages and other marketing collateral.


• Actively participate in Client Focus Team (CFT) and/or Market meetings. May serve as assigned marketing partner on CFT and/or Market Teams. Participate in Client Mapping and Client SWOT analysis. Under the guidance of marketing management, may facilitate and lead Client Mapping sessions.


• Coordinate and support the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist.


• Assist with the creation and communication of overall client and market visibility opportunities that help promote the organization's thought leadership.

Required skills and attributes:

• Strong writer, editor, and communicator with a positive attitude


• Excellent verbal, written, organizational, and interpersonal communication skills


• Strong creative and strategic thinking skills


• Strong project and time management skills


• Highly detail oriented, with a demonstrated commitment to quality


• Able to work well under deadline pressure


• Able to handle multiple assignments concurrently


• Comfortable working with staff in person and remotely

Qualifications:

• Bachelor's degree in English, Communications, Marketing, Journalism, or other relevant field


• 5+ years of professional experience in a marketing and/or communications role in the A/E/C industry. Involvement in the Society for Marketing Professional Services (SMPS) or similar professional organization(s) a plus


• Certified Professional Services Marketer (CPSM) certification or similar certification(s) a plus


• Skilled in using Microsoft Word, Teams, PowerPoint, Outlook, and Excel, as well as Adobe InDesign and Acrobat. Experience with Microsoft Dynamics a plus

Please submit applications online.

VHB's passionate professionals include marketers, engineers, scientists, planners, and designers who partner with public and private clients in the government, transportation, real estate, institutional, and energy markets. Together, we work to improve mobility, enhance communities and economic vitality, and balance development and infrastructure needs with environmental stewardship-and your marketing efforts will help us achieve those goals!

New employees will be onboarded virtually and begin their employment from home. We are in the process of planning for a safe return to the workplace in alignment with government and CDC guidelines.

VHB is proud to be an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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