ANALYST, BRAND ADVOCATE EPM at Best Buy in Richfield, Minnesota

Job Description:

The Brand Advocate plays a critical role in the Enterprise by putting a Vendor lens on data that they provide as an input to the SKU and product asset creation/management. They collaboratively drive the associated content strategy, guidelines and best practices while applying their working knowledge and ability to identify applicable trends. This role requires continual learning and fine-tuning to stay ahead of shifts in the industry. The Brand Advocate is responsible for analyzing the Brand/category performance and for identifying opportunities for improvement. They will partner with the Vendor and internal partners to drive a best-in-class customer experience and increase Best Buy’s Net Promoter Score, revenue and market share.

Key Responsibilities (Essential Functions)

New Product Submission
• Responsible for accurate and timely entry of/updates to Vendor supplied product data and assets via applicable systems.
• Delivers engaging differentiated Brand content on behalf of assigned Vendor that meets Best Buy’s style guide standards.
• Provides critical on-site support and expertise for product launch activities on behalf of the Vendor.
• Previews and provides Vendor approval for product content and corresponding digital experiences (ie. PDPs and Fact Tags).
• Maintains data standards and executes all work in accordance with defined SLAs.
• Offers industry expertise in product data and digital experiences for applicable Brand/Category.

Ongoing Category Support
• Manages and submits timely updates to product attributes, asset management, and digital experiences, on behalf of the Vendor, throughout the product lifecycle.
• Identifies and initiates request for change/addition to attributes, attribute values or categories and completes or works with the appropriate teams to request all system or attribute changes.
• Coordinates optimization to site content strategy and updates on behalf of the Vendor. I.E. product landing pages, product detail pages, brand pages, river pages, etc.
• Regularly executes internal and external competitive analysis to proactively enhance the customer experience at Best Buy.

Business Strategy and Acumen
• Responsible for keeping the Brand and Category on the cutting edge with industry trends and best practices.
• Accountable for understanding and implementing the Enterprise digital strategy to support strategic growth.
• Track, analyze and provide regular reports to analyze content performance, insights and arrive at recommendations to enhance the customer experience to improve conversion and grow incremental revenue.
• Measured against data quality, quantity, and speed to market among other KPIs.
• Develop holistic knowledge and expertise of systems and tools to create efficiencies to deliver an optimal customer experience.

Communication and Collaboration
• Collaborates with various cross-functional business partners and Vendor teams to manage the product data, assets, and customer experience for optimal performance.
• Cultivate and maintain strong Vendor and cross-functional partner relationships as the primary point of contact for issues pertaining to product presentation and category specific brand performance.
• Responsible for escalating any issues or non-compliance through the appropriate channels.
• Maximize performance through the facilitation of effective partnerships and collaboration among peers and cross-functional teams.
• Project Involvement/Participant/SME.

Basic requirements

• 2+ years of experience in e-commerce, retail, merchandising, demand planning.
• 2+ years of strong analytical and problem-solving skills with the ability to tell a story and make a recommendation.
• 2+ years of experience working cross-functionally
• 2+ years of advanced proficiency in Word, Excel, and Power Point.
• 2+ years of experience utilizing data management systems.
• 1+ years of experience in a Copywriting or related position