Director of Marketing at Capital District YMCA in Albany, New York

Job Description:

This position supports the work of the Y, a leading charity committed to strengthening community. The Director of Marketing is responsible for developing the strategy to promote the Capital District YMCA to all of its stakeholders, playing a key role in communicating the mission and value of the YMCA.

Salary range: $85,000-$100,000

ESSENTIAL FUNCTIONS:

• Lead the development of annual marketing plan that aligns with strategic plan


• Evaluate current marketing channel usage, and suggest improvements/enhancements to maximize user experience


• Develop marketing campaigns with a focus on outcomes


• Develop annual promotional calendar


• Educate staff about marketing best practices to ensure alignment with strategic plan and effective execution across channels.


• Develop Public Relations strategy; assist in crisis communications


• Implement social media engagement strategies that can be executed by YMCA staff


• Works with staff to create key messages specific to program areas


• Provide messaging support to the association

 

QUALIFICATIONS:

• Bachelor's degree in Marketing, Advertising, Business or related field.

• 5 - 7 years of in marketing, advertising, public relations or related field, preferably in a nonprofit agency.

• Prefer knowledge of, and previous experience with diverse populations.

• Must be able to work cooperatively with YMCA leadership, staff and volunteers.


• Ability to establish and maintain collaborations with community organizations.

• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.

 

Benefits package includes: Medical, Dental, Vision, Pension, 403B, Vacation (PTO), Childcare &Tuition Reimbursement, and a family Y membership!

Experience

Required

• 5 - 7 years: Experience in marketing, advertising, public relations or related field, preferably in a nonprofit agency.

Education

Required

• Bachelors or better in Marketing or related field


• Bachelors or better in Advertising or related field

Skills

Required

• Problem Solving


• Public Speaking


• Work in diverse community


• Customer Service


• Communication

Behaviors

Required

• Functional Expert: Considered a thought leader on a subject


• Innovative: Consistently introduces new ideas and demonstrates original thinking


• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

Required

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

See job description

Salary:

$90,000.00

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