Best Buy Ads, Partner & Category Marketing Associate Manager at Best Buy in Richfield, Minnesota

Job Description:

Best Buy Ads is a retail media business with relationships as dynamic and data rich as consumer tech itself. With Best Buy Ads, our advertising partners can reach customers in the moments their brand matters most. Our audiences aren’t mindlessly filling carts. We’re with them as they learn, imagine, troubleshoot, try, buy, compare, and use… and with Best Buy Ads, our clients are right there too. We help brands meet their goals with access to our audiences, inventory, and breadth of multi-channel solutions. Advertising with us is more than brand safe, it’s brand building. Join our team on a different kind of journey.

As an Associate Manager, you will help develop the marketing strategy for a specific set of partners to unlock both category growth and advertising revenue. The marketing strategy will keep a lens on total company and macro industry trends while developing new initiatives to engage customers for Best Buy and create excitement for advertising partners. You will build and maintain relationships internally & externally. You will help our advertising partners to unlock the full potential of their brands through a unique blend of offerings and high-value audiences.

You have a proven track record of effectively communicating the value proposition of key offerings, delivering on goals, and communicating effectively with executive-level advertising partners and internal leaders. The Associate Manager works cross-functionally with internal and external partners to deliver strategic campaigns and thoughtful marketing solutions.

This position will report to the Sr. Manager of Partner & Category Marketing.

Responsibilities:
Marketing and Sales Strategies

• Develop and deliver a clear marketing strategy for business growth


• Understand customer insights and shopping behaviors and champion the customer journey with your team and your partners


• Deliver campaign moments that drive business for your categories


• Advise and guide partners internally & externally with a marketing POV

• Lead partner relationships


• Effectively communicate Best Buy Ads value proposition to inspire partners to pursue new product offerings


• Collaborate with internal teams to provide relevant insights and strategies


• Evangelizing Best Buy Ads capabilities and purpose to drive business growth

• Forecast monthly, quarterly, and annual revenue targets and expense to your leader on a timely basis


• Effectively manage your business trends and action plans

• 5+ years of progressive experience in Retail/Media/Marketing/Sales area


• Knowledge of digital media, online marketing technology and its competitive landscape