Product Marketing Manager at NICE Systems, Inc. in Hoboken, New Jersey

Job Description:

NICE Actimize is currently seeking an experienced Product Marketing Manager to join our dynamic and growing Product Management team.

Overview: We are actively seeking a dynamic and results-oriented Fraud Technology Product Marketing Manager to lead our strategic initiatives in championing and positioning our state-of-the-art fraud prevention solutions. The ideal candidate is a self-starter with an in-depth understanding of fraud technology, a demonstrated track record in product marketing, and a zeal for driving growth and awareness in a competitive landscape.

The successful candidate will take ownership of end-to-end product marketing content development and execution. This encompasses crafting compelling customer product presentations, developing product datasheets, generating whitepapers, orchestrating product sales presentations, conducting webinars, and shaping keynote conference content.

The ideal candidate brings a proven background in financial services, particularly in financial crime and compliance management. They possess a passion for storytelling and a wealth of experience in creating and delivering high-impact communications. The ability to translate complex Big Data Cloud technologies and AI-driven financial crime detection models into persuasive and highly credible messages is paramount, tailored for an audience of financial institutions and fintech providers.

In this role, sound judgment, meticulous attention to detail, and the capacity to collaborate effectively with C-level executives are essential. The successful candidate will play a pivotal role in shaping and delivering compelling narratives that resonate with our target audience, driving engagement and reinforcing our position as a leader in the fraud prevention landscape.

Essential Duties and Responsibilities:

• Join our Product organization to assist in growing our business across financial crime prevention (fraud, tax evasion, etc.), risk management, anti-money laundering, trade surveillance, and more.
• Develop compelling and differentiated product positioning and messaging that resonates with the target audience.
• Craft clear and concise value propositions that highlight the unique features and benefits of our fraud technology solutions.
• Participates in the partnership with Marketing and Product Management in the process of developing the definition, messaging, and positioning of solutions.
• Participates in go-to-market campaigns, supporting marketing activities, and representing NICE Actimize at industry events. Develop and maintain marketing collateral, including thought leadership pieces, infographics, brochures and data sheets
• Develop and maintain sales support materials/tools, including sales decks, sales playbook, product descriptions and other customer-facing collateral.
• Conduct regular training sessions to keep the sales team updated on the latest product features and competitive positioning.
• Works with the Product team to perform market research and execute strategies to bring new products to market.
• Gather customer references and identify and create compelling customer stories.
• Assesses and identifies market opportunities to create opportunities for existing and new NICE Actimize products.
• Conduct thorough market research to identify trends, competitive landscape, and customer needs.
• Stay abreast of industry developments, regulations, and emerging technologies related to fraud prevention.

Qualifications:

• 3 years of Product Marketing and/or Product Management Experience
• Experience with Product Marketing Concepts such as buyer-persona targeting, development & communication; pipeline management
• Experience creating marketing collateral
• Strong Communication Skills
• Education-Bachelor's Degree
• Other Desired Attributes: Familiarity with Financial Services issues such as fraud and money laundering; ability to thrive in a dynamic environment

NICE Actimize is offering a competitive base salary, commissions and a full benefit package. Benefits include: medical, dental, 401K, vision, Life, STD, LTD, and a Flexible spending account.