AVP of Digital Strategy at Maps Credit Union in Salem, Oregon

Job Description:

Do you have a vision and passion for Digital? Are you a big thinker who cares deeply about member experience? Do you like collaborating with and educating others about technology?

Maps Credit Union seeks an experienced AVP of Digital Strategy. This role balances strategic leadership with technical expertise and drives digital innovation while aligning with the Credit Union's core values and objectives. The AVP of Digital Strategy develops and implements digital strategies and stays at the forefront of industry trends, ensuring our digital banking platform continues to evolve in alignment with member needs and the Credit Union's strategic goals.

Key Responsibilities:

Lead the development and execution of a comprehensive digital strategy to enhance online banking services, improve member experience, and increase member utilization of digital tools.

Strategic Thinking & Innovation:

• Participate in strategic planning to develop and maintain the roadmap for digital products.
• Identify and leverage market trends to drive product innovation and increase competitive advantage.
• Establish and maintain strong partnerships with technology providers, other credit unions, and fintech companies to keep Maps at the forefront of digital banking trends and opportunities.
• Continuously research and understand the competitive landscape of digital offerings, and position Maps at the forefront.

Team Leadership:

• Oversee software development team and existing software application portfolio, ensuring timely delivery, budget adherence, and alignment with overall business objectives.
• Champion a culture of continuous improvement, encouraging innovation and adopting best practices in digital banking and fintech.
• Lead cross-functional teams to ensure seamless integration of new technologies and services with existing banking systems, maintaining high security and compliance standards.

Product Leadership:

• Ensure the online and mobile banking platforms are not only technologically advanced but also intuitive and user-friendly, meeting and exceeding the diverse needs of our members.
• Collaborate with internal teams, key stakeholders and 3rd party vendors to design, iterate, and launch member-centric digital banking features and functionalities.
• Regularly review and analyze industry data, member feedback, and usage data to inform continuous product improvements and innovations.
• Build business cases for products, including project scoping and resource allocation. Successfully run and implement digital projects. Collaborate with other leaders to determine project priority in order to support business initiatives.

• A minimum of 10 years of experience in leading digital/financial services or in the fintech sector.
• Proven track record in leading and launching successful digital products, especially in online and mobile banking platforms.
• Experience in overseeing the full product lifecycle, from ideation to launch and iteration.· Strong understanding of digital banking platforms, fintech innovations, and emerging technologies.
• Excellent leadership and communication skills, with the ability to engage and influence stakeholders at all levels.
• Familiarity with Microsoft Azure Dev Ops is preferred.

Exempt starting salary range is $146,000 - $178,000 per year, depending on experience.

This position is eligible for a hybrid work schedule.

To show our appreciation to employees, we offer:

• Medical, Dental, and Vision Insurance
• Employer-paid Life Insurance, Short-Term and Long-Term Disability
• 401(k) retirement plan with employer matching
• Generous paid time off and paid holidays
• Employee Assistance Program
• Flexible Spending Accounts
• Student loan paydown program
• Employee loan discount program
• Wellness Benefits

Why employees are proud to work here:

• We offer paid volunteer time
• We provide financial education for youth and adults
• We provide grants to teachers in the valley
• We offer scholarships for local high school seniors headed to college

About Maps:

Located in the heart of the beautiful Willamette Valley, Oregon, Maps Credit Union offers a wide variety of services to over 77,000 members at 10 branch locations and supports over 300 employees. More than anything else, we believe in lifelong learning—not only about money and finances but in all areas of life. Our focus on lifelong learning is a result of our proud history as an educators' credit union, dating back to our start in 1935. We passionately believe that the best way to navigate life's great adventure is to do it together.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

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