Monday, February 26, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid.
The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions that cater to our local SEO clients. This role demonstrates expert proficiency with online search and advertising technologies and web based marketing techniques.
Job Summary
The SEO Analyst will be responsible for implementing and managing Search Engine Optimization (SEO) solutions in support of the companys Reach SEO offerings
The candidate must be flexible and able to multitask across a variety of job duties, including the ability to:
Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
Monitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization etc.
Update website content and meta data via LOCALiQ's proprietary CMS
Troubleshoot underperforming SEO profiles and provide a cost effective solution
Keep up to date on the latest SEO best practices, strategies and technologies
Proactively provide strategic recommendations applicable to clients business models, expectations, and goals
Build rapport with clients representatives through routine and scheduled interactions
Knowledge Skills and Abilities:
Strong understanding of SEO best practices
Working knowledge of web protocols, web application architectures and frameworks
1+ years of demonstrated SEO experience with web development experience
Knowledgeable in HTML, CSS, and other SEO related technologies
Proven ability to improve organic search performance within major search engines
Experience with various tools including Google Analytics, AdWords, and Search Console p
Strong analytical skills with the ability to solve complex problems
Effective oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
Strong organization and project management skills to manage multiple ongoing projects
Strong sense of ownership, drive and urgency
Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
Previous experience with web platforms such as WordPress, HubSpot, GoDaddy, Squarespace, Magento preferred
Key Competencies
Analytical abilities
Can quickly analyze issues to identify root cause
Able to evaluate large volumes of data to make inferences and recommendations
Strategic Perspective
Looks at multiple aspects when evaluating industry vertical performance
Can easily pose and suggest future technique scenarios
Able to discuss multiple aspects & impacts of issues and propose future options
Managing through System & Process
Can design practices, processes, and procedures to assist in SEO program management
Can work with other team members to accomplish common goals
Demonstrates excellent attention to detail
Possesses strong business ethics, is reliable and dependable
Customer Focus
Establishes and maintains effective relationships with clients
Seeks client feedback and incorporates it into future activities
Demonstrates dedication to meeting client expectations and requirements
Acts with customer in mind
Translates client needs into actionable goals and tasks
Educates clients on Best Practices and overall education of SEO
Cooperative team player with the ability to work independently
Has high energy, a confident manner
Qualifications
Bachelors Degree
1+ years of work experience in a similar role or combination of education and experience
Demonstrated ability to optimize websites for SEO
#LOCALiQ #LI-LL!L1
#LI-Hybrid
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at Recruit@gannett.com.