Marketing Copywriter at Oberlin College and Conservatory in Oberlin, Ohio

Job Description:

Oberlin College and Conservatory seeks a talented and creative Marketing Copywriter to join the Office of Communications. This is an in-person, 12-month, full-time administrative and professional staff appointment reporting to the Director of Content and Social Media Strategy and a key content team member.

As a marketing copywriter, you will play a key role in crafting compelling and engaging brand-aligned content that celebrates the distinctive qualities of our institution and meets our key audiences across a multi-channel content approach. You will work closely within the content team and with key campus partners to ensure materials align with the brand voice, values, and marketing objectives.

Content Creation

• Develop high-quality, original written materials for various formats and channels, including website, social media, email, and print materials.


• Collaborate with staff, faculty, students, and other team members to gather information and insights for content creation.


• Tell captivating stories highlighting the campus community's achievements, milestones, and distinctive aspects, creating a strong connection with each defined audience.


• Ensure content aligns with the college's brand voice, values, and marketing objectives.


• Exercise SEO best practices with web and social content publication.

Collaboration

• Work closely with the Communications and Admissions teams to align content with recruitment goals and support enrollment initiatives.


• Collaborate with content creators, designers, videographers, and other team members to create multimedia content that enhances the overall content strategy.

Research

• Conduct thorough research on higher education trends, industry best practices, and competitor content to stay informed and innovative.


• Utilize data and insights to create content that resonates with defined audiences and addresses their needs and interests.

Editing and Proofreading:

• Ensure all content is grammatically correct, well-structured, and adheres to the college style guide.


• Edit and proofread content for clarity, coherence, and consistency.

Required Qualifications:

• Five or more years of relevant experience


• Bachelor's degree in Communications, English, Marketing, or related field


• Proven experience as a content writer for marketing efforts


• Exceptional writing and editing skills with a keen attention to detail


• Strong ability to translate complex information into accessible content


• Enjoy a collaborative and team-oriented environment.