Brand Copywriter at New Chapter, Inc. in Brattleboro, Vermont

Job Description:

Recognized as a Best Place to Work in Vermont for the fourth year in a row, New Chapter is a certified B-Corp, and an Organic, Non-GMO and certified Gluten Free manufacturer of dietary supplements that places our employees and our consumers first. We are a wholly owned subsidiary of Procter & Gamble. We invite you to discover a new chapter in your career, and in your life, by considering this opportunity to join our team! We strongly encourage applications from diverse communities across race, gender, sexual orientation, religion, ethnicity, national origin, and other marginalized communities.

ROLE PURPOSE: The primary purpose of this position is creating or curating brand messaging to fulfill New Chapter’s social media and other consumer-facing content needs. This requires writing, editing, and/or maintaining copy with consistency, compliance, and correct brand tone.

MAJOR ROLE ACCOUNTABILITIES:

• Creates copy with a consistent, compelling and authentic brand voice crafted for our target audience


• Creates copy for consumer-facing digital uses, including organic and paid social, web (D2C), Amazon, email, video scripts, blog posts, and banner ads


• Creates copy for collateral print uses, including ads, posters, product cards, OOH, mailers, catalogs


• Consults on copy needs across organization & agency partnerships

KEY COMPETENCIES:

• Emotional intelligence (self-awareness, self-regulation, motivation, empathy, social skills)


• Good time management and highly organized


• Effective listener and articulate communicator in print and in person


• Creative, positive problem-solving and informed decision making


• Project management and strategic thinking skills


• Good memory for detail & consistency


• Self-motivated, independent worker


• Ability to multi-task and work well with others in a fast-paced environment

EXPERIENCE, EDUCATION and CREDENTIALS:

• 3+ years’ experience in brand copywriting, health writing experience preferred


• Passion for writing, words, and grammar


• Proven proofreading and editing skills


• Familiarity with regulatory climate relating to supplements


• Experience handling review cycles, including legal feedback


• Strong interest in health, holistic wellness, materia medica, and/or herbalism

New Chapter, Inc. is an equal opportunity employer.

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