Job Description:
Req #41609
Wednesday, April 10, 2024|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com
USA TODAY Network Data Analyst
Gannett is looking for a data-minded journalist to join our team of content analysts who understand how to make metrics actionable within newsrooms.
This analyst will work across local and national divisions to develop relevant performance measures for day-to-day reporting as well experiments happening in video, newsletters, and other content types.
Position Summary:
The Data Analyst supports metrics needs across the USA TODAY Network, including creation of performance dashboards, troubleshooting and updating existing reports, and managing data sources feeding the tools. This position is key to helping internal users understand what the data is showing them, answering questions and making adjustment requests based on needs. As performance goals change, the Data Analyst will make modeled projections that help newsrooms meet expected outcomes.
This role can work remote from anywhere in the US except for Alaska & Hawaii.As a key member of our dynamic Content Strategy/Analytics team, you will utilize your expertise in data analytics, reporting tools, and market insights to enhance the audience engagement, revenue generation and digital subscription growth for USA TODAY and local USA TODAY network sites.
Responsibilities:
- Help monitor KPIs and create dashboards, ensuring accuracy, timeliness, and relevance.
- Work with USA TODAY network leaders in reporting KPIs for video, platforms, and experiments.
- Work with regional strategists and product to understand performance across multiple user journeys.
- Analytics QA for new product deployments and troubleshooting.
- Develop engagement metrics that allow the business to better understand user behavior based on their entry, product use and propensity to subscribe.
Requirements:
- Bachelor's degree in communication, journalism, marketing, data science or analytics, or an equivalent combination of education and experience working with data.
- 3-5 years of experience in analytics, with a preference for content analytics. Journalism experience is mandatory.
- Expertise in Excel, GA4, Looker/Data Studio, Big Query, SQL, Tableau, Google Ad Manager and other analytic and data tools.
- Collaborate with cross-functional teams to analyze audience and revenue data (both consumer and advertising/affiliate), identify trends, and provide timely recommendations that contribute to informed business decisions.
- Experience identifying, analyzing, and using data to independently test theories, confirm assumptions, and measure success via iteration and with attention to detail.
- Ability to synthesize data into actionable insights and deliver those via clarity video calls, presentations, emails or one-sheets.
- Familiarity with news products and journalism and understanding of media analytics and ethics.
Application Instructions
We are eager to learn more about you and how you fit this role. When you apply, dont limit your upload to a resume; show us what youve done. To do so, put together a single document file that includes the following, in this order:
1. Your resume one to two pages.
2. A cover letter that outlines how you would approach the job.
3. Links to 3-6 online samples of your work. Show us what youve produced or had a hand in that best reflects what you can do in your desired role.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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The annualized base salary for this role will range between $51,300 and $120,750. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at Recruit@gannett.com.Other details
- Job Family Media
- Job Function Content Strategy & Coaching
- Pay Type Salary
- Required Education Equivalent Experience
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