Our client is seeking a Senior Manager, Strategic Customer & Partner Marketing responsible to start with customer insights and identifying solutions to cross-sell to customers internally.
Day to day: • Identify external company partnerships to offer end-to-end customer solutions and create a co-marketing experience for our customers with a strong value proposition. • This involves creating external deals and internal partnerships and external deals • This person is responsible for going under the hood of data in close partnership with data and analytics teams to identify customer solution opportunities based on consumer needs (jobs to be done). • Develop A/B Testing strategy to measure the incrementality of any Partner Marketing Tactic implemented. • Partner with Legal and IT to execute on Partner and co-marketing strategies. • Co-lead the execution with Marketing and Contact center using decision science, data, and martech team close to you. • Create and Analyze marketing campaigns across multiple channels, including digital, traditional, social media, contact center, and offline, to evaluate their effectiveness and identify areas for improvement. • Conduct in-depth audience analysis with decision science team to understand customer behavior, preferences, and trends, and provide actionable insights to enhance targeting and segmentation strategies. • Collaborate with cross-functional teams, including marketing, data science, and business intelligence, to ensure alignment on analytics objectives and strategies. • Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders. • Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team.
Qualifications • Bachelor's degree in marketing, economics, or a related field. A Master's degree is preferred. • Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment. • Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis. • Proficiency in Microsoft suite and Tabelau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools • Solid understanding of digital marketing channels, contact center efficiency, attribution models, and audience measurement methodologies. • Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights.