SHR Talent is partnering with a growing, mission-driven mental health organization near Columbia, TN in their search for a passionate and dedicated Director of Marketing to lead their marketing initiatives at the company. As the Director of Marketing, you will be responsible for developing and managing the marketing budget, ensuring optimal allocation of resources for maximum impact as well as developing and executing comprehensive marketing strategies that align with the company's mission and objectives and providing visionary leadership to the marketing team, fostering innovation and creativity to drive the brand forward.
An ideal candidate for the Director of Marketing role will possess excellent communication and interpersonal skills, with the ability to inspire and lead the marketing team and will be a strategic thinker with a track record of driving results and achieving business objectives.
Responsibilities:
Lead the development and execution of comprehensive marketing strategies that align with the company's mission and objectives while providing visionary leadership to the marketing team, fostering innovation and creativity
Oversee the development and maintenance of a strong, consistent brand identity across all channels, ensuring the company's messaging resonates with the target audience
Drive a comprehensive content strategy, optimizing it for search engines, ensuing the content aligns with the company's mission and engages the target audience effectively
Spearhead the development and promotion of podcasts to amplify the brand's voice and provide valuable insights to the community
Strategically plan and execute speaking engagements and events to amplify the company's presence, creating meaningful connections with the target audience
Manage Facebook and Google PPC campaigns and discover creative ways to acquire paid leads
Conduct thorough market research to identify opportunities, trends, and potential challenges, utilizing data-driven insights to inform marketing strategies and optimize campaign performance
Collaborate with cross-functional teams, including sales and customer experience, to ensure cohesive and integrated marketing efforts that support overall business objectives
Stay abreast of industry trends and emerging technologies to enhance online presence while driving digital marketing initiatives, including social media, email campaigns, and Search Engine Optimization (SEO)
Develop Lead Public Relation campaigns to enhance the company's visibility and reputation, developing and maintaining positive relationships with media outlets and influencers
Provide mentorship, guidance, and professional development opportunities to team members while building and nurturing a high-performing marketing team
Qualifications:
Minimum of 10 years of progressive marketing experience, with at least 3 years in a leadership role
Experience with growth funnels, social media, podcast management, YouTube management, content marketing and Search Engine Optimization (SEO), Public Relations, and branding
Proven success in developing and implementing effective marketing strategies
Familiarity with the latest trends and technologies in digital marketing
Experience with Business to Customer (B2C) marketing
If you are passionate about making a difference and have the skills and experience we are looking for, we invite you to join our client's team as the Director of Marketing to help transform lives through marketing efforts.