Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com
The Campaign Manager (CM) will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations, for SEM and display advertising campaigns. While Client Success Managers are responsible for client facing communication, the Campaign Manager is the principle responsible for day-to-day campaign management, optimization, and reporting. The CM will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.
About your Responsibilities:
Our ideal candidate must have a background in digital marketing with applied experience in SEM and display advertising. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The CM candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.
An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:
Serving as a clients campaign manager
Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients performance metrics)
Optimizing PPC campaigns in order to increase campaign success
Updating and/or creating pacing reports for campaigns
Creating campaigns within our platform
Providing weekly/monthly/ad hoc reporting
Providing miscellaneous research as needed
Updating ads for digital media
Reviewing keywords and providing feedback on potential keyword strategies
Build rapport with internal team members through routine and scheduled meetings
Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
Execute budgets and strategies to meet specific client goals/needs
Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQs publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Incorporate constantly evolving technologies and processes into the client solution delivery process
Key Qualifications:
3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
2+ years of campaign management experience
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
Bachelors degree in Marketing, Communications, Public relations or related fields
Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management, and organizational skills with exceptional attention to detail
#LOCALiQ #LI-LL!L1
#LI-Hybrid
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employees race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicants disability or religion, to complete this employment application and/or any other process in connection with an individuals application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.s Recruitment Department at Recruit@gannett.com.